What is CPA Marketing and why do CPA Advertising?

CPA marketing is one of the oldest forms of advertising on the Internet.

CPA means “Cost Per Action” or “Cost Per Acquisition” and all depends on how you see the bigger picture in regards to your business.

CPA marketing is basically sales lead generation.

CPA represents two sides to the equation:

1. The advertiser
2. The affiliate

The advertiser is a company or network that wants more customers.

The affiliate is the person who is going to be paid a commission for sending those customers.

That is as straightforward as it gets and it’s true of all affiliate programs, not just CPA.

So what makes CPA Marketing different?

It is simply this…

Most of the time the prospective customer does not have to buy in order for you (the affiliate) to get paid.

Instead, you get paid for an “action” and the most common action is for a person to simply fill out a web form with their name and address.

Usually requesting something thatʼs free (eg; a free account or free sample).

Hereʼs how it works.

Moving Up The Value Chain To Where The Money Is:

CPM ( Views & Impressions) – CPC ( PPC & Clicks) – CPA (Actions & Leads)

Most of the money is in lead generation (click here to find out more)…

The online advertising landscape has evolved over the years!

In fact, more and more affiliates are moving up towards high-ticket lead  generation.

Here’s why…CPA is the most predictable way to consistently make bigger commissions without the need for your own product.

What does this mean for a new or experienced Internet marketer trying to make a living online… or take your profits to the next level?

It means in order to get the most out of your efforts, you have to make sure you are making the right approach.

Let me explain…

When I was getting started way back in the early days of Internet Marketing, I was lucky enough to be introduced to a savvy Affiliate Manager.

He was working for one of the first CPA Networks.

The reason why I’m sharing this is because I want you to understand why you should keep reading…

Look, I need to point out to you why this has allowed me and many others a very comfortable lifestyle for over a decade.

And what I want to let you know is you can have everything and more… in other words, youʼll know how to put CPA marketing into action for yourself.

These days there are literally thousands of different types of affiliate offers with the CPA networks.

The one common factor is a visitor just has to sign up for an offer or request a sample (most often for free), which is called completing an ʻactionʼ.

Every time an action is completed the affiliate gets paid.

More and more, as you get deeper into CPA marketing youʼll be the affiliate getting paid over and over again in this manner.

Here are some general examples of how this can work in the real world for you:

• A person requests a quote for car insurance and you get paid $12
• A person applies for a credit card and you get paid $50
• A person signs up for a dating site and you get paid $2
• A person requests course materials from a college and you get paid $30
• A person gets a free trial of a vitamin supplement and you get paid $20

As you can see there is a lot of flexibility here.

The only factor in common is a website visitor submits a zip code or email address or requests a sample for free.

You get paid a commission between $1 and $100, depending on the offer.

Let’s break it down with another actual, real-world example.

Now a free sample can be for example  skin care product.

Here’s what needs to happen…

A person goes to a landing page and they type all of the information required into the form in order for the process to be completed.

The person also submits their credit card information (pays a small shipping and handling charge)…the real reason this happens is to verify the order is real and this means you get paid.

Now imagine if youʼre earning $30 per action for a CPA offer like this and youʼre sending just 100 visitors a day to that offer.

Ask any Internet marketer and they will tell you 100 visitors a day is not a lot… yet hereʼs the kicker.

Since the offers are often free, you can see conversion rates of up to 30% on these offers, (if you know how to pre-sell as well)…

That means out of your 100 visitors, 30 might sign up (complete the action) and earn you $30 each…

Let’s do the math and you can see you’ve just created an income stream of $900/day just from one offer.

Now realize, you donʼt have to limit yourself to one.

There are actually thousands of offers that you could promote in this way.

The list is almost endless, and there are always new offers keep coming out constantly.

Hereʼs a quick sampling of some of the markets you could start profiting from today:

• Auto Loans
• Auto Warranties
• Work From Home
• Dating
• Online Education
• Entertainment
• Credit Reports
• Credit Repair
• Credit Cards
• Debt Consolidation
• Debt Settlement
• Payday Loans
• Mortgage
• Refinance
• Skin Care
• Weight Loss
• Energy
• Vitamins
• Supplements
• Identity Theft
• Ringtones
• Sweepstakes
• Home Security
• Home Warranties
• Auto Insurance
• Home Insurance
• Life Insurance
• Health Insurance

Yes, I’ve only scratched the surface the list goes on…

There is something for everyone  and each one of those categories has dozens or hundreds of individual offers available to promote.

This means, all altogether you’re looking at thousands of individual offers you can go out there and promote on the Internet right now!

Not only does this make it easy for you as an affiliate to find something to promote…you can also set-up profitable campaigns right away.

It also means weʼre talking about a really big market here.

I think you can see weʼre talking about billion-dollar industries that do massive amounts of online advertising…

And remember, most of ʻoffersʼ are regular activities people do and use in
their everyday lives.

By helping, you position yourself for earning commissions…makes sense?

The companies want more customers, you help them also so everybody is happy (it’s win-win-win situation).

So this is how you start to get in on your share of the massive amounts of money that are already flowing around these CPA networks.

Of course, itʼs here for the taking and someone just has to earn it… so why shouldnʼt it be you? (It should be, right?)

All of this understanding will help you to get involved in this business and figure out how to tap into the CPA marketing pie with consistent cash flow.

Thanks. Your valued comments or questions are welcome and encouraged.

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