Why Split Test To Improve Your CPA Affiliate Landing Page?

Does Your Landing Page Get Results?

John Mignano

Why split test?

Split testing is about identifying what works and leveraging what has already been proven to work.

Want more sales with a better sales process?

Every field a user has to fill out and each page a user needs to complete can decrease overall success of the campaign, making it more difficult to generate a high volume of leads…

Want to make your advertising dollars do more for you?

Want to make faster, more informed marketing decisions based on timely, accurate campaign results?

How much more profitable will your landing pages be by split testing?

As you know CPA marketing is a numbers game and it’s all about finding and scaling up the winners and getting rid of the losers as fast as possible.

Probably nobody else knows better than you how frustrating it feels like to have a great CPA offer but get stuck when split testing your landing page.

If you haven’t tested your sales messages in the past, it’s probably because method testing takes so long.

Now I’m going to show you how I have done split tests and how you can do the same that will motivate your users to complete offers.

Let’s talk about the importance of split testing for any kind of CPA offer or CPA affiliate business and give you some tips on how to get started with it.

For example:

You might take a landing page making $1,000 per week profit and turn it into a page making $5,000 per week profit…

Split testing, also called A/B testing is a testing method where you compare a base sample with another test sample and changing one specific variable.

For example:

You could have a CPA affiliate  landing page and compare the control page against a new landing page where you changed the main headline.

If you’re driving traffic to that landing page, you’d compare the conversion rates of page A against page B.

Conversion rate is percentage of total visitors that take action or opt-in or purchased, etc…

There are other testing methods and multivariate data.

Split tests are easy to implement, easy to interpret and can be applied on a wide range of situations and that’s why you should always use a split test.

Are You Settling For A Low Conversion Rate (like 6%)?

Or…

Are You Testing Your Way To More Sales And Leads (like 25%)?

By consistently testing new ideas you can take your landing page page from 6% to 25% too.

That’s 4x the revenue, right?

Definitely more profitable because in my own tests I’ve found the landing page wasn’t profitable converting at 6% and is profitable converting at 25%.

In the case study, I briefly showed you one split testing example where I took the landing page from about 12.5% to about 16.7%.

8 factors were tested…

3 with improvements and 5 did not.

But here’s the kicker…

All 8 factors were tested simultaneously with the same amount of traffic.

The same testing it would take to split test a single factor.

Had I done simple A/B split tests it would have taken 8 times as long.

And 5 of the split tests would have felt like a big waste of time.

Instead, I ran a single split test and got a 33% improvement.

Basically these are some of the biggest benefits to testing multiple variables at a time:

1.  It’s much faster

2.  It leads to much less disappointment during the testing process

Now I want you to start testing today, so you can make more money.

If you use a blog what’s your goal?

Perhaps you want to gain as many RSS subscribers as possible?

Okay, you simply create split tests.

Split-test location of RSS icon compared to message you’re using as the “call the action” with incentives you may offer in return.

If you want to use a CPA affiliate landing page where you promote a CPA offer…split test sales copy, headline, testimonials and so on.

If you use PPC advertising to drive traffic to your CPA offer, split test the different keywords and bids.

Always aim to beat the top performing ad groups.

For example:

Split test top of blog sidebar where visitors see the “Subscribe to my newsletter” section, (visitor adds email addresses to opt-in or subscribe).

Firstly you want to track what is the conversion rate.

You’d want to find out what’s your weekly traffic and how many new subscribers you get per week.

If your weekly traffic is 30,000 visitors and you gain, on average, 50 new subscribers, your current conversion rate is 1,66% (50 divided by 30,000).

Now you change one specific element for the subscription section and track the result for another week or two.

For example:

You changed background color of subscription section making it yellow to call the attention of visitors.

During the next weeks your traffic was stable at 30,000 visitors, but you got 65 new subscribers per week on average.

This means your conversion rate increased to 2,16%.

You should therefore keep the changes you made as the new control.

Had the conversion rate decreased (which is of course possible), you’d need to revert the changes.

This is simple process you’d repeat over and over again, always trying to beat the top performing combination of factors…make sense?

Obviously you should not split test every single element on your site or else it would become too complicated to test and track every element or factor.

It is crucial to split test the important sections.

( i.e., landing pages or squeeze pages) for conversion rates of email subscribers and so on…to improve your CPA affiliate landing page.