If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!

Does Your Landing Page Get Results?

John Mignano

Why split test?

Split testing is about identifying what works and leveraging what has already been proven to work.

Want more sales with a better sales process?

Every field a user has to fill out and each page a user needs to complete can decrease overall success of the campaign, making it more difficult to generate a high volume of leads…

Want to make your advertising dollars do more for you?

Want to make faster, more informed marketing decisions based on timely, accurate campaign results?

How much more profitable will your landing pages be by split testing?

As you know CPA marketing is a numbers game and it’s all about finding and scaling up the winners and getting rid of the losers as fast as possible.

Probably nobody else knows better than you how frustrating it feels like to have a great CPA offer but get stuck when split testing your landing page.

If you haven’t tested your sales messages in the past, it’s probably because method testing takes so long.

Now I’m going to show you how I have done split tests and how you can do the same that will motivate your users to complete offers.

Let’s talk about the importance of split testing for any kind of CPA offer or CPA affiliate business and give you some tips on how to get started with it.

For example:

You might take a landing page making $1,000 per week profit and turn it into a page making $5,000 per week profit…

Split testing, also called A/B testing is a testing method where you compare a base sample with another test sample and changing one specific variable.

For example:

You could have a CPA affiliate  landing page and compare the control page against a new landing page where you changed the main headline.

If you’re driving traffic to that landing page, you’d compare the conversion rates of page A against page B.

Conversion rate is percentage of total visitors that take action or opt-in or purchased, etc…

There are other testing methods and multivariate data.

Split tests are easy to implement, easy to interpret and can be applied on a wide range of situations and that’s why you should always use a split test.

Are You Settling For A Low Conversion Rate (like 6%)?

Or…

Are You Testing Your Way To More Sales And Leads (like 25%)?

By consistently testing new ideas you can take your landing page page from 6% to 25% too.

That’s 4x the revenue, right?

Definitely more profitable because in my own tests I’ve found the landing page wasn’t profitable converting at 6% and is profitable converting at 25%.

In the case study, I briefly showed you one split testing example where I took the landing page from about 12.5% to about 16.7%.

8 factors were tested…

3 with improvements and 5 did not.

But here’s the kicker…

All 8 factors were tested simultaneously with the same amount of traffic.

The same testing it would take to split test a single factor.

Had I done simple A/B split tests it would have taken 8 times as long.

And 5 of the split tests would have felt like a big waste of time.

Instead, I ran a single split test and got a 33% improvement.

Basically these are some of the biggest benefits to testing multiple variables at a time:

1.  It’s much faster

2.  It leads to much less disappointment during the testing process

Now I want you to start testing today, so you can make more money.

If you use a blog what’s your goal?

Perhaps you want to gain as many RSS subscribers as possible?

Okay, you simply create split tests.

Split-test location of RSS icon compared to message you’re using as the “call the action” with incentives you may offer in return.

If you want to use a CPA affiliate landing page where you promote a CPA offer…split test sales copy, headline, testimonials and so on.

If you use PPC advertising to drive traffic to your CPA offer, split test the different keywords and bids.

Always aim to beat the top performing ad groups.

For example:

Split test top of blog sidebar where visitors see the “Subscribe to my newsletter” section, (visitor adds email addresses to opt-in or subscribe).

Firstly you want to track what is the conversion rate.

You’d want to find out what’s your weekly traffic and how many new subscribers you get per week.

If your weekly traffic is 30,000 visitors and you gain, on average, 50 new subscribers, your current conversion rate is 1,66% (50 divided by 30,000).

Now you change one specific element for the subscription section and track the result for another week or two.

For example:

You changed background color of subscription section making it yellow to call the attention of visitors.

During the next weeks your traffic was stable at 30,000 visitors, but you got 65 new subscribers per week on average.

This means your conversion rate increased to 2,16%.

You should therefore keep the changes you made as the new control.

Had the conversion rate decreased (which is of course possible), you’d need to revert the changes.

This is simple process you’d repeat over and over again, always trying to beat the top performing combination of factors…make sense?

Obviously you should not split test every single element on your site or else it would become too complicated to test and track every element or factor.

It is crucial to split test the important sections.

( i.e., landing pages or squeeze pages) for conversion rates of email subscribers and so on…to improve your CPA affiliate landing page.