If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!

How to use tracking software and why tracking number is crucial?

John Mignano

Definitely one of the most crucial aspects of CPA offers is testing…

Testing allows you to know what works for your affiliate marketing and gives you early warning signs

You are either on your way to profit or going down the wrong track.

Testing gives you the ability to build optimal affiliate and internet marketing as well as cost per action marketing campaigns.

You need to know the most profitable ad campaign, right?

Yes! It is vital you have access to real time stats if you want to be able to test out your CPA offers effectively.

A CPA affiliate network offers this feature for free and there are plenty of third party tracking software packages on the market which will track this for you.

In this way, you’ll be able to see straight away if the change you have made has made any benefit to your online business.

Sometimes the crucial make break changes do not immediately track a huge turn around of your business…

Often there will be some factor which gives you the focus to keep moving in the right direction.

What exactly is testing?

It can be as small change on your landing page like moving a banner from the top right hand corner to the top left.

It can be as huge as rethinking your whole model of how you will get traffic to your CPA offers.

It could simply mean you need to replace the campaigns you are currently running.

Whether your goal is to get visitors to your squeeze page or website, you want to make money from every visitor.

Testing will give you the tools to spot what is working and what needs to be rethought.

For  example:

You’re running CPA offers in the health vertical.

You research CPA affiliate networks and pick 3 high paying CPA offers which you’ll test and track on your website.

They include an email submit campaign, a zip code campaign and a shopping site where visitors can purchase related goods.

You’re test driving a banners to the top and left hand side of website.

The rest of the squeeze page is filled with content and pictures.

At these early stages of the testing you already need to start tracking.

The first and most important goal is to get quality targeted traffic.

Targeted traffic encourages a higher conversion rate an excitement about your CPA offer and will ultimately make you money.

There are hundreds if not thousands of different ways to get targeted traffic to your website.

Each tracking feature you add or remove could change your daily ratio from 10 to 1 visitor or just as easily from 10 to 10000 visitors.

In other words, testing…never ends.

Once you have sufficient traffic visiting and revisiting you need to track what headline encourages visitors to stay long enough to sign-up.

Through simple tracking of campaigns, you’re now able to test what works for your visitors and what does not work.

As you increase your knowledge in the power of testing, you’ll look for the hidden, less obvious changes to test.

A good example of this is the difference it can make whether the banner is displayed at the top middle, top left or top right of the page.

The importance of this decision can have a significant impact on the conversion rates you get.

One of the most important parts of affiliate marketing is testing.

This allows you (the affiliate) to know the impact of each new offer and determine whether every change made will improve your conversion rate.

Testing allows you to see exactly what works and what needs to be rethought.

If you’re a CPA affiliate interested in affiliate marketing, make it a goal to be interested in testing.

Testing is not restricted to websites.

Testing is just as effective if you want to improve your mailers or blogs as well.

Don’t hold back on testing, it is one of the most powerful tools for success, and vital if you want to succeed.

In reality, from the moment you decide to launch CPA offers…

Or start a mailing list or even a blog, testing each step can only be of benefit to you and help you succeed.

Now, you know what’s the value of testing your CPA offers!