The Money Is In Tracking…True or False?

John Mignano

Well, every advertisement, no matter whether it is run online or offline, costs you time and money.

Knowing if your advertising efforts are successful saves you from ineffective and unproductive advertising campaigns.

Ultimately it helps you improve your sales and bottom line.

The knowledge gained about which data and ad platforms produces the best result is the key to maximizing your advertising returns.

Tracking can provide you with a comprehensive, at-a-glance look at the factors that go into each campaign…

And the effect they produce on your Return on Investment (ROI).

Ad tracking is perfect for any type of advertising campaign.

For pay-per-click search engine advertising, you will be able to see how every single keyword stacks up in terms of clicks, conversions, and most importantly profit.

Online retailers can track ad performance of their listings to find out what converts best and what doesn’t make the grade.

An affiliate tracking tool allows  a/b testing of leads and conversions for affiliate marketers.

Tracking ads can even track website responses that come from your non-Internet campaigns on TV, radio, in print, and via postcards and business cards, by using the tracking URL you choose to include.

And, if you have an Internet visitor who winds up ordering via phone or in person, you can even keep your statistics accurate by manually recording the new sale into the appropriate campaign.

Your main goal is to help you track the performance of your paid advertising campaigns, right?

You also want to understand as a business owner you may have free traffic coming in from various sources such as search engines and link partners.

To help you get the complete picture of how your traffic is performing…

Ad tracking allows you to see where the natural traffic coming in from non-paid sources is tracked and detailed information on it provided.

Tracking can provide you with a complete picture for all your advertising needs!

The picture that’s crucial for any affiliate interested in maximizing their returns.

Finally, you’re leveraging results because it all comes back to tracking your advertising…

Knowing your numbers, (cost per action or cost of acquisition).

Without this data you’re blindly spending, that’s the reason why ad tracking is crucial for conversion, performance and optimizing your advertising…

If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!

How to use tracking software and why tracking number is crucial?

John Mignano

Definitely one of the most crucial aspects of CPA offers is testing…

Testing allows you to know what works for your affiliate marketing and gives you early warning signs

You are either on your way to profit or going down the wrong track.

Testing gives you the ability to build optimal affiliate and internet marketing as well as cost per action marketing campaigns.

You need to know the most profitable ad campaign, right?

Yes! It is vital you have access to real time stats if you want to be able to test out your CPA offers effectively.

A CPA affiliate network offers this feature for free and there are plenty of third party tracking software packages on the market which will track this for you.

In this way, you’ll be able to see straight away if the change you have made has made any benefit to your online business.

Sometimes the crucial make break changes do not immediately track a huge turn around of your business…

Often there will be some factor which gives you the focus to keep moving in the right direction.

What exactly is testing?

It can be as small change on your landing page like moving a banner from the top right hand corner to the top left.

It can be as huge as rethinking your whole model of how you will get traffic to your CPA offers.

It could simply mean you need to replace the campaigns you are currently running.

Whether your goal is to get visitors to your squeeze page or website, you want to make money from every visitor.

Testing will give you the tools to spot what is working and what needs to be rethought.

For  example:

You’re running CPA offers in the health vertical.

You research CPA affiliate networks and pick 3 high paying CPA offers which you’ll test and track on your website.

They include an email submit campaign, a zip code campaign and a shopping site where visitors can purchase related goods.

You’re test driving a banners to the top and left hand side of website.

The rest of the squeeze page is filled with content and pictures.

At these early stages of the testing you already need to start tracking.

The first and most important goal is to get quality targeted traffic.

Targeted traffic encourages a higher conversion rate an excitement about your CPA offer and will ultimately make you money.

There are hundreds if not thousands of different ways to get targeted traffic to your website.

Each tracking feature you add or remove could change your daily ratio from 10 to 1 visitor or just as easily from 10 to 10000 visitors.

In other words, testing…never ends.

Once you have sufficient traffic visiting and revisiting you need to track what headline encourages visitors to stay long enough to sign-up.

Through simple tracking of campaigns, you’re now able to test what works for your visitors and what does not work.

As you increase your knowledge in the power of testing, you’ll look for the hidden, less obvious changes to test.

A good example of this is the difference it can make whether the banner is displayed at the top middle, top left or top right of the page.

The importance of this decision can have a significant impact on the conversion rates you get.

One of the most important parts of affiliate marketing is testing.

This allows you (the affiliate) to know the impact of each new offer and determine whether every change made will improve your conversion rate.

Testing allows you to see exactly what works and what needs to be rethought.

If you’re a CPA affiliate interested in affiliate marketing, make it a goal to be interested in testing.

Testing is not restricted to websites.

Testing is just as effective if you want to improve your mailers or blogs as well.

Don’t hold back on testing, it is one of the most powerful tools for success, and vital if you want to succeed.

In reality, from the moment you decide to launch CPA offers…

Or start a mailing list or even a blog, testing each step can only be of benefit to you and help you succeed.

Now, you know what’s the value of testing your CPA offers!

Why would you want to do PPC Tracking?

John Mignano

Why do ad tracking or split testing?

Well, ad tracking is a numbers game, and numbers are the most crucial part of your Pay Per Click to Cost Per Action.

Ad tracking and split testing is of utmost importance.

If you want to succeed as a cpa affiliate and sustain a long term profitable business…

Without effective testing and tracking, you could be losing a lot of money on worthless keywords and ad groups…

Or leaving piles of money on the table on high converting offers.

So by checking everyday how well your ad groups with your keywords from your different traffic sources are doing…

You can then perform the necessary tweaks to make your CPA offer and PPC campaigns a lot more profitable.

The first metric you want to track after you have started a campaign is your ad groups and keywords.

You want to know how well the campaigns are converting from each of your different traffic sources.

You need to calculate your conversion ration for the CPA offers you are
promoting.

For example:

If you’re promoting an offer that pays you $3 per lead, and from your particular traffic source you can see 1 out of every 7 visitors fills in your offer.

You calculate your conversion rate by 100 divided by 7 visitors = 14.2%

That means you have a conversion rate of 14.2% for your particular CPA offer from a specific traffic source.

Now you should calculate your EPC (earnings per click).

Simply you get the $3 commission and divide this by 7 visitors = $0.43 epc

$0.43 epc is how much money you should earn per click for every visitor that’s sent to your CPA offer.

If your Earnings Per Click (EPC) is greater than Cost Per Click (CPC) = Profit

If your Earnings Per Click (EPC) is less than Cost Per Click (CPC)= Loss

This means to break even on the above campaign you should be paying $0.43 per click.

Armed with this knowledge you tweak your bids to the next profit level.

For example:

If you want to make a return on investment (ROI) of 100% you would need to lower you cost per click (CPC) bid to $0.22 etc

You should calculate your EPC for each of your different ad groups on every one of your search engines your are driving traffic from.

When you notice a particular keyword is getting a huge number of clicks,
track the keywords using a separate tracking URL.

Also work out the earning per click and tweak as necessary.

You should also cut off ad groups and campaigns that are performing poorly after doing sufficient testing from different traffic sources.

And after getting a substantial amount of clicks.

For example:

If you had an offer getting 100 clicks from Google, 100 clicks from Yahoo, 100 clicks from MSN and conversion rates are really poor…

Would you scrap that campaign totally or look for new keywords?

It maybe a case you don’t have to scrap an entire campaign just a bad performing ad group and keywords from that campaign.

Now when you notice a campaign is doing particularly well and converting highly, this is your signal you have found a sweet spot.

You should now ramp up the profit potential on this campaign, right?

You can do this by increasing your bid amount so you get more traffic.

You can also add more keywords and increase your traffic sources to your CPA offers.

Remember when a campaign is doing well and you want to ramp it up, always test in small increments.

Build up gradually so you don’t over reach and lose money.

For example:

Let’s say you’re running a very high converting profitable campaign on
Google for a diet patch.

You’re paying $0.20 a click and your ad is position 4 of sponsored search listings.

What if you decide you want to ramp up this campaign?

You can change the bid to $0.30 a click so you’re placed higher in the search results and get more traffic and see if this increases your profits.

You can also start finding more targeted keywords to add to your ad groups to get even more traffic in to see how this increases your profits.

You can add the same campaign to Yahoo or another 2nd tier search engine like Miva to see if this increased traffic surge also increases your profits.

You could do all three at once but its much safer to test small one at a time.

The next step you want to do once you have started a campaign that’s making you money is split test.

You should split test absolutely everything.

Split testing is a major key to success in this game.

Split testing is basically where you will test how well your traffic converts when sending them to your own landing page with two different variables.

There are many variables you can split test.

For example:

If you’re using a direct linking strategy, Google allows you to split test your ads.

So you could have two different variations of your ad that will be evenly displayed by Google to your traffic.

You can then see all the statistical data and see which ad converts better.

So if you’re direct linking, make sure you always split test between ads by using different headings and ad text and see which one converts better.

What if you’re using your own landing page?

Well, there are many different elements you can split test.

You can split test different CPA offers on your landing page to see which one converts the best.

You can split test with different headlines and sales copy on your landing page to see which one drives up your conversion rate.

You can split test:

Design and graphics

Color and look

You want to test how your landing page performs to see what changes gives you better results.

You should always split test all the different elements of your landing page.

Take it slowly one by one to gradually increase your conversion rate to the maximum potential.

For example:

If you have your own landing page promoting a diet patch CPA offer with sales copy and some bonuses…

You could split test two different designs and layouts and find which one increased conversions by 1%.

You can start using the best performing landing page and then spilt test between different headlines.

You want to find the best headline which increases your conversion rate by a further 1%.

So you’d start using that headline…make sense?

You can spilt test between different sales copy to find one of the pages
converts better by another 1%.

You can start using that copy on your page.

Finally, you can split test between different bonuses and a different related CPA offers to find which one increases conversion by a further 2%.

By setting five simple split tests you have increased conversion rates by 5% which can quickly accumulate to a lot of cash in your pocket.

This is how powerful cost per action marketing can actually be for you.

Now in order for you to split test all the different elements, you always need to create two separate landing pages.

You want to use ad tracking script or ad tracking software to drive your traffic from your source evenly between your two separate landing pages.

A very good program you can use for this purpose is adtrackz.com.

The ad tracking software is very easy to use and will integrate easily with your PPC traffic source and split test your traffic.

Most of the CPA networks also provide you with tons of statistical info to track your campaigns and see how well they’re performing.

Many CPA networks provide tracking id codes (sub-ids) you can attach to your campaign to see which keywords get the most conversion rates, etc

Tracking and split testing is the way you take a profitable campaign to the next level. You can often even double your profit or more.

If you do track and test properly you can always stay many steps ahead of average CPA affiliates.

Now you know how to use PPC tracking and split testing…