Email Marketing Secrets

Email marketing helps you increase the conversion rates of leads to customers and also the revenue you receive per customer…

John Mignano

Here’s the deal…

Yes! It’s simplicity is extremely powerful, yet many don’t use this profit strategy for email marketing. Why?

Well, this is your only chance to explore a series of experiments to help you discover what really works in everyday online marketing…

This time, you’re going to go a step farther.

You’ll get a “behind-the-scenes” look at split-tests to help you understand not just why they worked, but how you can win with your own email marketing campaigns.

The best part is you learn from the insights gained across three email marketing software platforms so you instantly reap the rewards with profits over and over again…

The reason why email marketing is so powerful is that you not only have the opportunity to sell a product more than once to the same customer so you’re increasing your chances of them buying…

And you also get the opportunity to sell more products over time to this same person.

The really powerful effect about email marketing is you can automate your follow up with a hands free system through using a service like  Aweber.com.

Timing is critical for reach and response…

That means every person that subscribes start on email #1 in your sequence and receive the remaining emails from you in the order that you place them and when you place them.

e.g. Enticing email header, header or headline influence and persuade so you’ll dramatically increase open rates:

• day 1 you may wish to email out a free report
• day 2 you might email them a content email teaching them something cool
• day 3 you might send them another content email
• day 5 you might send another content email
• day 7 you might send them a hard sell of a product
• day 11 you might send anther content email
• day 18, you might send another email message teaching them some cool stuff, and so forth…

The email campaign keys to email marketing are:

1. Use a free report, 6 part mini course or something else that is compelling to get them to want to subscribe to your list.

People don’t like signing up to your newsletter.

Use just one field like email address to make it easy…they’re often compelled to sign up to your ‘Free report + newsletter series’ or your ‘6 part mini course’

2. Have a really good autoresponder sequence in place, and by good I mean provide good quality content that makes the person want to stay subscribed.

You need to train your list to think emails from you are a good thing.

3. Have a call to action of some kind in every email that you send out. I personally like to put a call to action at the start and at the end of each email.

You can still write high quality content and give away a lot of value.

There is nothing wrong with putting in a subtle plug for a product at the start and end of every email.

4. Have some automated hard sells, this is where you are simply writing an email packed with benefits, scarcity, and encourages the person to buy a particular product that you are promoting through your affiliate link.

I like to have hard sells automated once every 7 or so emails, the rest are usually content emails.

I spread it out like this because too many hard sells make people stop opening your emails.

5. Make sure that your autoresponder series lasts for at least 2 months and preferably longer. I usually like to send daily emails for the first 6 days, followed by a couple of hard sell emails, then one every 4 days.

You need to be emailing people while they still remember who you are, which is why emailing them regularly after they sign up is important.

Also, people are more likely to buy from you within the first 2 months as often people’s interest in a particular niche may tail off overtime.

Note: You don’t have to create a newsletter series for your website to crush it, but it certainly can be very helpful.

Email marketing is huge.

Usually it will add at least an extra 50% to your affiliate income; and some people claim to make much more than that.

As I’ve mentioned, good quality content is extremely important, especially in the first 10 emails when people are still developing the all-important first impression of you.

Some of our best customers have been on our newsletter list for over 6
months, sometimes a couple of years!

Building long-term value is critical if you want to use this profit strategy for email marketing just go ahead and download the special report now!

Would you agree a banners sole job is to get a prospect to click through to what lies beneath? See you on the other side…

John Mignano

When it comes to how to make a banner, banner design or developing a banner creator for your banner advertising campaigns…

Do you ever consider using the fig leaf banner maker approach?

Let’s take a look at flash banner or animated banner to effectively increase the result of displaying your ad, and what lies beneath your landing page.

By creating the banner, the goal is to stimulate curiosity of the site’s visitors you can increase the click-through rate and/or click through ratio to your landing page significantly.

Those visitors are just itching to know what lies beneath that “fig leaf” right?

But how exactly do you do that?

1/: Leave Em’ Hanging.

Present an incomplete thought in the ad message and promise to finish it if they click through to the landing page.

Here’s an example:

The Foreclosure Disaster that Didn’t Happen…Thousands of Happy Home Owners Agree…Click Here to Save Your Home Too!

2/: The Take Away Close Technique.

A take away close is simply a statement in your copy that points out that “this may not be for you” and it usually includes a qualifier.

It can be a very powerful motivator.

For example:

This may not be for you unless you need to loose 20 or more pounds…don’t Click Here unless you want to get really skinny!

3/: Someone’s Lying To You

People love a good conspiracy and are very skeptical by nature.  Use their skepticism to motivate them to click by promising to reveal the conspiracy or expose the lie in your landing page.

Here’s an example:

Washington Conspiracy – the shameless government cover-up that’s worth billions to greedy drug companies… Click Here to learn how this sleazy shame is killing you.

4/: Curiosity Killed the Cat

Curiosity isn’t just the downfall of cats, humans also share the affliction.

Perhaps that might explain our sick fascination with Anna’s baby daddy.

So how do you use that curiosity to get more prospects to click through to your landing page?

Here’s an example:

True or False? Watching television is worse for your health than French fries? Click Here now to find out!

That’s just a few of the ways you can use curiosity, intrigue, conspiracy and the forbidden to drive massive amounts of traffic to your landing pages.

Challenge yourself to at least make a banner or make banners that are based on creatively using the fig leave web banners (or banner teasers) formula…

And as long as your banner is on a site that attracts your right demographic, and that demographic has demonstrated it will buy a product similar to yours…

And your landing page has strong copy which can convert those curious prospects into buyers, it’s safe to bet the more traffic you drive the higher your sales will be.

If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!

How to use tracking software and why tracking number is crucial?

John Mignano

Definitely one of the most crucial aspects of CPA offers is testing…

Testing allows you to know what works for your affiliate marketing and gives you early warning signs

You are either on your way to profit or going down the wrong track.

Testing gives you the ability to build optimal affiliate and internet marketing as well as cost per action marketing campaigns.

You need to know the most profitable ad campaign, right?

Yes! It is vital you have access to real time stats if you want to be able to test out your CPA offers effectively.

A CPA affiliate network offers this feature for free and there are plenty of third party tracking software packages on the market which will track this for you.

In this way, you’ll be able to see straight away if the change you have made has made any benefit to your online business.

Sometimes the crucial make break changes do not immediately track a huge turn around of your business…

Often there will be some factor which gives you the focus to keep moving in the right direction.

What exactly is testing?

It can be as small change on your landing page like moving a banner from the top right hand corner to the top left.

It can be as huge as rethinking your whole model of how you will get traffic to your CPA offers.

It could simply mean you need to replace the campaigns you are currently running.

Whether your goal is to get visitors to your squeeze page or website, you want to make money from every visitor.

Testing will give you the tools to spot what is working and what needs to be rethought.

For  example:

You’re running CPA offers in the health vertical.

You research CPA affiliate networks and pick 3 high paying CPA offers which you’ll test and track on your website.

They include an email submit campaign, a zip code campaign and a shopping site where visitors can purchase related goods.

You’re test driving a banners to the top and left hand side of website.

The rest of the squeeze page is filled with content and pictures.

At these early stages of the testing you already need to start tracking.

The first and most important goal is to get quality targeted traffic.

Targeted traffic encourages a higher conversion rate an excitement about your CPA offer and will ultimately make you money.

There are hundreds if not thousands of different ways to get targeted traffic to your website.

Each tracking feature you add or remove could change your daily ratio from 10 to 1 visitor or just as easily from 10 to 10000 visitors.

In other words, testing…never ends.

Once you have sufficient traffic visiting and revisiting you need to track what headline encourages visitors to stay long enough to sign-up.

Through simple tracking of campaigns, you’re now able to test what works for your visitors and what does not work.

As you increase your knowledge in the power of testing, you’ll look for the hidden, less obvious changes to test.

A good example of this is the difference it can make whether the banner is displayed at the top middle, top left or top right of the page.

The importance of this decision can have a significant impact on the conversion rates you get.

One of the most important parts of affiliate marketing is testing.

This allows you (the affiliate) to know the impact of each new offer and determine whether every change made will improve your conversion rate.

Testing allows you to see exactly what works and what needs to be rethought.

If you’re a CPA affiliate interested in affiliate marketing, make it a goal to be interested in testing.

Testing is not restricted to websites.

Testing is just as effective if you want to improve your mailers or blogs as well.

Don’t hold back on testing, it is one of the most powerful tools for success, and vital if you want to succeed.

In reality, from the moment you decide to launch CPA offers…

Or start a mailing list or even a blog, testing each step can only be of benefit to you and help you succeed.

Now, you know what’s the value of testing your CPA offers!