The Money Is In Tracking…True or False?

John Mignano

Well, every advertisement, no matter whether it is run online or offline, costs you time and money.

Knowing if your advertising efforts are successful saves you from ineffective and unproductive advertising campaigns.

Ultimately it helps you improve your sales and bottom line.

The knowledge gained about which data and ad platforms produces the best result is the key to maximizing your advertising returns.

Tracking can provide you with a comprehensive, at-a-glance look at the factors that go into each campaign…

And the effect they produce on your Return on Investment (ROI).

Ad tracking is perfect for any type of advertising campaign.

For pay-per-click search engine advertising, you will be able to see how every single keyword stacks up in terms of clicks, conversions, and most importantly profit.

Online retailers can track ad performance of their listings to find out what converts best and what doesn’t make the grade.

An affiliate tracking tool allows  a/b testing of leads and conversions for affiliate marketers.

Tracking ads can even track website responses that come from your non-Internet campaigns on TV, radio, in print, and via postcards and business cards, by using the tracking URL you choose to include.

And, if you have an Internet visitor who winds up ordering via phone or in person, you can even keep your statistics accurate by manually recording the new sale into the appropriate campaign.

Your main goal is to help you track the performance of your paid advertising campaigns, right?

You also want to understand as a business owner you may have free traffic coming in from various sources such as search engines and link partners.

To help you get the complete picture of how your traffic is performing…

Ad tracking allows you to see where the natural traffic coming in from non-paid sources is tracked and detailed information on it provided.

Tracking can provide you with a complete picture for all your advertising needs!

The picture that’s crucial for any affiliate interested in maximizing their returns.

Finally, you’re leveraging results because it all comes back to tracking your advertising…

Knowing your numbers, (cost per action or cost of acquisition).

Without this data you’re blindly spending, that’s the reason why ad tracking is crucial for conversion, performance and optimizing your advertising…

Money for Nothing and Your Clicks For FREE!

John Mignano

Yes, you want the make money keywords…right?

So far, so Good! Now, there are online money keywords that make you more money…sometimes relatively easy.

Allow me to explain…

Well, firstly we are talking about money making with certain types of money keywords. No B.S or mystery…right?

So you want to understand the basics. Why? Because there are different groups of people that use different keywords.

People search with different intentions and so your approach needs to be treated differently.

Certain keywords will only cost you money, while others will allow you to make money…and in some cases a lot of money.

Whenever you start a new campaign, I’d recommend you go only after Buyers at the beginning to test your product or offer.

If you can’t convert it with buyer keywords, you probably have a difficult time to be profitable with this type of product or offer.

It might be a better idea to try something else.

Basically, people searching the internet can be divided into three different groups:

1. * Information Seekers
2. * Shoppers
3. * Buyers

Each of these people (target audience) has different wants, needs and intentions and in order to make your advertising to work…

Whether it be your PPC campaigns or PPV as profitable as possible, you have to address each of these groups differently with your ads and landing pages.

So, what group does a searcher belongs to?

You know by the type of keywords they are searching for.

Certain keywords (those that are used by Buyers) will convert like crazy and potentially allow you to make a lot of money relatively easy.

Other keywords (those that are used by Information Seekers) will not convert as high and you might loose a lot of money if you don’t watch them carefully.

Ok, let’s have a closer look at the groups listed above.

* Information Seekers:

Those are the people who usually don’t have any intention to buy.

They might just be surfing around because they are bored.

Maybe they want to educate themselves or find out a bit more about a certain topic that was discussed during lunch.

Most people (and keywords) are part of the Information Seeker crowd.

They usually search for very generic terms like: acne, play piano, marketing…

What they want is very basic information.

Keywords that are used by Information seekers often convert badly (usually less than 1%). If you launch a new campaign, don’t include any of those keywords at the beginning.

If later on you want to add any of those keywords, don’t try to sell anything on your landing pages.

Instead, offer free, downloadable information in exchange for an email address and try to convert them into buyers using a set of compelling autoresponder messages.

Don’t bid too high on those type of keywords.

I’d say, go for the spots 3-10, not higher.

Also, don’t spend too much time and effort on this group of people, most of them will be very hard to convert into buyers.

* Shoppers:

Shoppers already have a better idea of what they want and they are using more specific search terms.

They already did some research and no longer look for basic information.

Shoppers are considering different options and what they want at this stage is more detailed and specific information.

Shoppers aren’t quite in buying mode yet, they are comparing various offers, they are checking out the advantages and disadvantages of similar products.

This group (and the amount of corresponding keywords) is smaller than the Information Seeker group, however, they are easier to convert into buyers – expect a conversion rate somewhere around 1-3%.

As I already mentioned, Shoppers are in comparison mode, so a good idea would be to direct them to a review style landing page, where you list 3-5 similar products.

* Buyers:

They already did their research and they know exactly what they want.

They might just be undecided about where to buy or they might be looking for the best offer.

This is the group that makes you the most money and they are also relatively easy to convert.

The conversion rate for this group is somewhere around 3-5% and can even be as high as 10%…

Remember buyers use very specific keywords.

That means traffic and traffic volume is typically much lower.

Usual buyer keywords include brand name, product names, trademark terms, product specification terms and domain names.

Buyer keywords usually are more profitable when you go for the top 1 or –2 position.

On your landing page, go directly for the sale.

Clearly state the biggest benefits of the product, maybe throw in your own bonuses to sweeten the deal and present a strong call to action.

What keywords make money? What’s your experience been? Feel free to post your comments below…

What if you’re an affiliate…are you targeting your advertising?

John Mignano

Are you in the behavioral advertising or marketing advertising game?

What are the impressions, higher click through rates with relevant keyword value worth to you?

Search Funnels are a new name that give you a new set of reports available only in AdWords describing the Google search ad click and impression behavior leading up to a conversion.

What if you’re using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords?

Firstly…what are search funnels?

Currently, conversions in AdWords are tracked by the last ad clicked before the conversion happened. What if that visitor or customer perform multiple searches prior to finally converting?

These reports provide data on how search funnel keywords that are behavioral on the conversion path prior to the last ad click.

These funnels are the intentions users take when seeing and clicking on your ads after doing a search on google.com, on the way to converting.

Typically the numbers look back 30 days prior to the conversion.

If you check your top conversions report, search funnels give you a total of 7 reports including:

• Assisted conversions
• First click analysis
• Last click analysis
• Time lag between clicks
• Path length

Take a look at this video giving an overview of the new reports, to learn more…

How is search funnels data which gives you more data to help you gauge the true value of your keyword and ads in AdWords?

The buzz word is intention and by showing whether an ad was shown prior to a conversion and whether it was clicked or not, they help you analyze assist relationships.

For example: Want to find out if generic keywords actually made the conversions from a branded keyword search and vice versa?

You’re no longer limited to a seeing data in the form of a last click perspective in AdWords because you get real time stats based on behavior.

Take a look at the AdWords help center for a complete description of the new reports and metrics.

These reports are currently in beta, and again, they’ll be available in your AdWords account over the next few weeks…

Stomp your Internet marketing competition by being smarter, faster and more profitable with your media campaign!

John Mignano

Can you take a product or product idea, even someone else product (affiliate) and get into media buying?

But why would you? Well, all you do is create an offer on the internet for someone to take action on that product.

Just plug-in high volume traffic pools/sources to offer.

Get ready for stream of cash flow like a money machine that deposits money into your bank account…

Now, generating traffic requires some skill.

You and I both know this game it’s all about targeted traffic.

High traffic volume and conversion rates are key to making money online.

When you understand exactly what media buying is and what you can do you’ll understand why most people fail to make money.

Before you do a media buy with any media campaign, you’re going to be testing and tracking with  pay-per-click for conversion rates.

If it doesn’t convert when you’re paying by the click (CPC) because it’s certainly not going to work when your paying by the impression (CPM).

Google, Yahoo and MSN there are all kinds of different PPC platforms out there to split test.

Once you see the results from a media campaign and conversion rates are high or making a sustainable profit with cost-per-click basis (CPC) you are then ready to move over for a “test” media buy.

During your first test you’re going to want to rotate several different landing pages, creatives, offers, etc to find the most effective combination which results in highest conversion rates.

Even a small percent difference can either make or break your campaign.

You really want to ask yourself before you buy a media buy placement based on your CPM, payout cost and expected CTR.

What is the earning per click EPC and conversion rate, and what about the demographics? You need this info for any successful media buy placement.

Who is your target audience?

Basically, you want to start testing and finding sites that work with your particular offer.

Then ask yourself how these websites match by looking at the particular demographics.

This is certainly no foolproof way but your demographic is very important in order to putting together a successful formula.

If you can match the original demographic to the second one, that’s one way you can increase your chances of being successful.

You can use Quantcast for comparing traffic and demographic information.

If you’re advertising a weight loss offer then of course you’re going to want a majority of women as your targeted audience.

After you’ve done your homework demographic wise, you now want to consider the actual rate.

If you have a pretty good connection between the audience of the site and your offer, you can obviously afford to pay more.

In your specific case, let’s calculate the CPM first: (110,000 impressions / 1000) / $300 = about $2.73 CPM.

This is fairly low but it totally depends on the quality/response rate of the traffic to your ad.

Without knowing the cost per action, it’s difficult to know the CPM and the earnings per click EPC or cost per action payout.

Can you afford to pay “X” amount of CPM (per 1,000) views?

You won’t truly know until you test and calculating the ROI and risk factor.

If it sounds like this is not the traditional kind of media buying advertising with an insertion order so the opportunity of out-clause looks out of the question.

If you’re able and you are billed by the CPM rather than a large upfront amount, then definitely exercise that ability as it’s always a good idea.

Also, test a couple of banners in this instance with different styles to ensure you get a good CTR.

Overall the answer to your question can be found by testing.

It’s impossible to take a quick look at something and determine if it will cost without using previously obtained data like demographics and experience.

Calculate your risk using demographics, set up tracking and test.

Collect the data that will help you replicate this campaign if it’s successful and if it’s not successful hopefully you can figure out what went wrong and learn from your mistake.

Once you learn media buying or display advertising it’s like riding a bike – you can  do it over and over with any product you can think of.

If you want to go big time…then media buying is it.

If your conversion rates are insanely profitable then you’re getting at least  5-10% of all site visitors buying something from you.

There’s the other 90-95% who’ve come and gone.

And that’s a missed opportunity…

Instead of only focusing on those people who join your list and / or buy from you, you want to get whatever you can out of that vast majority.

What if you could get a penny – a nickel – a dime – a dollar out of each of those people who just come and go?

Or what if you could build credits that help you gain subscribers from people leaving other peoples sites?

What if you can build your business with laser focus and finally understand what media buying really means…it might seem like BS to some and voodoo to others!

If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!