If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!

Millions of people, every single day, are doing internet searches and this is your opportunity to tap into that customer base.

John Mignano

Are you ready to get started?

Display advertising is all about being in the market, so you need to be in the market in order to take advantage.

When you do media buying properly, the right media choices bring a great return on your investment (ROI).

You want to uncover strong markets and CPA offers high in demand and low supply, uncover what other CPA affiliate networks are using to make a profit.

The key is to take action using your media planning and buying.

This in my opinion is the biggest factor affiliates don’t do and they wonder why they’re not successful?

Well, I simply want to make these two points very clear:

1. CPA affiliate marketing really is a goldmine

2. Affiliates who actually use cost per action are seeing results

There’s an old saying…”the sky is the limit”.

Heres’ why…because there’s literally no limit on the amount of CPA networks you can register.

And as a result, there’s no limit to the amount of CPA offers you can get promote or how much commission you can earn.

Now, you’re in control…

Step 1: Target Your Audience

Target your exact audience by geography, audience, site content or demographics.

Choose whether you want to pay for clicks or impressions (views of your ad):

• Geography (select which country, states or cities you want to reach)
• Audience research (and behaviors of)
• Demographics (age and/or gender)
• Types of websites (and affinity websites)

Step 2: Set Your Daily Budget

Set your daily budget. If you chose to pay for clicks, you can also set a bid for how much you want to pay per click.

Keep in mind the cost per conversion is based on the “money spent so far”.
This gives you an exact cost per conversion at any point in the campaign.

Step 3: Make Banner

Banners aren’t just for branding.

Think about your customers wants and needs and design your creative or banner to match what would be clicked for better click through rates (CTR).

You can make banner in various formats like .gif, .jpg or .swf files no larger than 50K.

Sizes: 120×600, 160×600, 300×250, 468×60, and 728×90.

Add banners to your campaign by:

• Uploading banners from your desktop
• Linking to banners hosted on third-party servers
• Selecting banners from any previous campaigns you have run

Step 4: Track Ads

Get on-demand reporting by campaign and by banner. Make changes to your campaign to get better results.

The fact is, I’m able to make such huge sums of money per day, per week, per month and per year, because I’m simultaneously promoting multiple CPA offers…

From multiple companies and in multiple markets…

Obviously, I started with one campaign, made it work and simply cranked it up adding more and more campaigns.

This system just makes more and more money.

And that’s precisely what you want to do in CPA marketing.

I’ve been around for a while now and promted all sorts of products in many different niche markets.

And I’ve also sold high end products and services for $10,000 in industries like health, biz opp and skin care.

See, I’ve gathered a huge amount of experience and knowledge in this time, and I can honestly say in terms of ease of use, speed of returns and income…

Nothing comes even remotely close to the cost per action model that’s sitting before you right now.

In fact, this is really why cost per action generates so much cash because we’re offering people solutions they’re looking for to solve their problems…

And remember, you’re not selling.

Maybe it’s a free trial, or just a name and e-mail submit…

You can be receiving up to 300% in commissions each and every time (this is the most I’ve ever achieved by the way)

Your goal is simply to match what people are searching for with the right CPA offers.

Do CPA marketing correctly and you get more traffic and more money in your pocket…that’s what it’s all about, right?

It’s about seeing what other affiliates are religiously promoting and then put the intelligence to use right away to find your profitable entry point.

Anyway, CPA affiliate marketing is a goldmine, just wanted to let you know.

And now you know how many CPA offers you should promote…

One of the most common CPA Marketing questions is in regards to landing pages.

John Mignano

Whether or not you’re going to be using a landing page…it’s your choice.

Most of the time you’re thinking: “what will give me the highest CTR and return on investment ROI?”.

You don’t always plan the pre-selling an offer and how to focus on higher conversion rates once the visitor does in fact click through.

In some niches, you do need to presell the product and you want the visitor to take action.

As an affiliates do you ask if you should:

• Direct link to a CPA offer
• Why use a landing page
• What the landing page design should look like
• What landing page template works best
• How to get a good landing page quality score, etc…

Keep reading and you’ll get good information about landing pages.

So let’s start off with the question… Do you direct link an CPA offer or use a landing page?

Couple of points to consider about this question:

1) Do you know if other affiliates are making money from direct linking?

Direct linking saves you a lot of time, effort and money because it’s easy to get an offer running, right?

2) Have you personally had success using direct linking?

Short term, I’ve had offers do well here and there for a couple weeks.

Basically, you should use your own landing page to build lists.

The next crucial point I want to make about landing pages is:

Landing pages should be matched for each unique offer and vertical (market or industry).

Of course it all depends on many factors, yet typically you want to be using a landing page for different offers.

You want to target different demographic audiences and you have to be aware of your biggest audience and how to target them.

For example:

Generally someone searching for ringtones is the 16 – 18 years looking for a ringtone of his/her favorite band.

Someone searching for dental insurance is going to be a completely different person, so the landing page design will need to reflect the target audience.

Flash graphics will work great for your ringtone seeker, but you never really see pink flashing text saying “Get Your Dental Insurance Now!”, right?

So while it’s going to be tough to write an “end all” landing page article, I’ll try to give as much advice as I can.

Communicate with your visitor.

These are people clicking on your ads searching for a solution, right?

Most affiliates think the solution is to put a flashing button: “Click here to continue!” in the center of a page.

Do you think this is really giving your visitor a valuable solution?

In certain industries this may work.

In some cases by adding relevant content to your page you can actually increase both CTR and conversion rates.

People need to know the offer you’re going to send them to will be a solution to their problem.

A lot of affiliates use flashy Web 2.0 graphics with gradients, shadows and reflections believing this will lead to higher CTR and conversion rates.

I’ve tested a lot of dental insurance offers more than five months ago and the CTR was consistently 82%. Why? Because I communicated with my visitor.

The landing page used was a simple and plain page. In fact, header graphics were ugly and the images weren’t matched properly.

The page content talked about saving money on dental insurance and how easy it was to sign up for a new dental plan.

Graphics weren’t amazing, but the visitor got a good experience and found what they were looking for.

What are the demographics?

Someone looking for dental insurance is probably a middle aged person who looks at their computer once a day to check their emails and maybe Google.

They’re not web developer or the next generation of internet entrepreneur.

When he/she searchs for dental insurance what are they looking for?

Maybe they want a reliable and affordable plan?

Mix the offer’s brand into your landing page.

Here’s why…I get higher conversion rates doing this.

Instead of saying “Welcome to MyDentalInsurancePlan.com…this is where you’ll find a offers for top dental insurance plans”…

Would it be better to presell? I’ll say it again – it may depend on the offer, but I’ve tested my own landing pages by talking about the offer I’m going to send them too, they’re prepared for the page change after they click through.

Landing page quality score.

This tip is to help Google see your landing page as more relevant, but do you really need to include content and have a good user experience?

Good question.

In my experience with many tests, as long as you match keywords to ad and it’s in excellent standing (good relevancy, good CTR), pages don’t get slapped.

My last three offers I’ve run used basic pages. The key was using articles which linked to other articles deeper in the page.

They haven’t been slapped at all yet, minimum bids are still around $0.03 and the offer is converting great. So, why am I sharing my experience?

You want to build visitor trust.

The more your visitor trusts you and understands the offer, the more likely they will take action and you’ll benefit from that action to complete a form.

Why Use review style landing pages?

Why are there so many review-style landing pages out there?

Coupled with the right offer review style landing pages can work great.

The review landing page bridges the gap and helps visitors to your page connect and better define the solution to their problem.

It cuts out confusion when they click and the page changes, as you’ll be sending them right to the offer they want.

Here’s a couple tips for making review style landing pages :

1) Test how many reviews/offers you use on each page.

Keep it tightly focused to just one or two closely matched offers and test your CTR.

You may easily realize a 25% increase in conversion rates and profit.

2) Don’t rate all reviews with 5 stars.

Put your best converting offers at the top and use 5 stars, the bottom of the review list should use 3 stars at most.

This helps increase confidence and makes the visitor feel the reviews are balanced and honest.

Make sure the top reviews are the highest rated offers ( put your best offer with highest payout, etc).

3) Highlight main points of the offer.

Write a personal review so you’re going to want to point out the highlights.

For example:

• Short form takes 2 minutes to fill out
• It is free, only requires payment for shipping

In your “our review” section write about why visitor rated this site being the best solution for “problem”.

Use iframing for the offer can work great too.

You can iframe after the person clicks through.

This will work for some offers and not for others.

For example:

Ringtone offer it works great. You’d have your carrier page and if the person clicks on Verizon, you send them to www.MyRingtones.com/go/verizon.

By doing this, you have control of your traffic.

When it comes to ringtones, it doesn’t really matter if the visitor thinks they’re getting the solution from your site.

You control the page and traffic.

Now you can have “Download Verizon Ringtones – Step 1″, and maybe a header to highlight the above title.

On a review style page this wouldn’t really work.

Use heat maps to test and track visitor behavior and hot-spots.

You want to use CrazyEgg or similiar service to test what your visitors are looking/clicking, you can then make changes to improve CTR.

If there’s a hot-spot you want to continually improve performance so you can add your “continue” button there and increase clicks through rates.

Testing is the key.

When it comes to landing pages, split test headlines and test one element at a time. Test each new element over and over again.

• Colors and background color variations
• Number of reviews per page
• Headline and sub head
• Text and content
• Images and graphics
• Button placement
• Offers, etc…

You can keep increasing your CTR and long term make more money.

These are some of the landing page keys to your CPA marketing success!