Conversion Rate

Do You Have The Courage To Increase Your Advertisement Pulling Power with CPV?

John Mignano

Do you advertise online?

Want higher returns on your online advertising in particular to cost per view earnings from whatever banner exchange you’re using?

Great! We all want to make money and more frequently.

Here’s a few simple tips on targeted advertising and improving your CPV earnings.

The following tips are based on my experiences with Publisher websites and the different techniques used to achieve high CPV earnings.

Before we get into it, let’s look at some of the key benefits of why you can easily run a CPV popunder while getting the most from your pop under advertising dollars.

Benefits of using a popunder:

• Earn more, as much as 8-10 times (average $0.30 per CPM for banners vs. avg $3.00 CPM for pop-under
• High earnings as pop-under are one of the highest paying Ad formats.
• Pop-under is popular among advertisers paying $2-$5 on 1,000 visitors
• Popunders in addition to banners increase revenue sources…
• Get paid on views when users view your popunder as no clicking is required…

3 Simple ways to Improve Your CPV Earnings:

1) Increase overall Website Traffic

There are many ways to drive more targeted traffic to your website or affiliate marketing websites . Some will cost you and some won’t.

Below are just a few samples of the techniques you can easily apply.

Original content is all about contents that is helpful and useful to your readers. It pays in some cases to always keep content fresh and updated.

Not only will it be relevant to your target audiences, content also pulls more relevant ads to your site if your a publisher so you’re generating more clicks for your CPC banners which means more views for your CPV popunders.

Offer Freebies, and old direct marketer’s way that still works insanely well.

The Internet is cluttered with promotions, people generally don’t care about give-aways and promotional or promotional products of that nature, right?

Okay, who let the dogs out…chances are you’re not going to give away a car either, so offer something free like promotional gifts or a simple and useful pdf report on the topic that’s of interest. This still works like gang busters.

You can writing about the topic at hand, make a video, offer tips on your blog, whatever puts the numbers on the board.

Get links from and to your website to help you get indexed on search engines. Generally the more links pointing back to your website the bigger your online presence will be.

You can simply post on forums, blogs with a links back to your site.

You can also partner up with different sites in a similar niche or category and exchange links.  As you get more content for your website you’ll attract more targeted audiences and traffic.

2) Relevant Content

Content is crucial to generating targeted traffic, but let’s go a little bit more in-depth.

If you’re using a contextual network, you already know displays ads are base on the content of the publisher’s page.

For instance, if you want more ads relating to mp3 to show up, then try to have content with texts relating to this category – “mp3”, “ipod”, “songs”, etc.

This will not only help you generate more relevant ads but it will also help you index your site better in search engines.

However, make sure your contents is readable by humans as well as the contextual network and search engines. There is a balance to finding the right one for your website.

3) Frequency Cap

Finally, remember to set your frequency cap for all your popunders. Your frequency cap determines how often your pop-unders will display.

The more often it displays the better your earnings. But be considerate of your audiences as well. Try to figure out how often and how many ads they can handle without being a distraction to your site.

To ensure you get the most income from your website, you can also utilize default Ad features to place other networks’ ad codes to monetize all your ad space and traffic…you’re not limited to displaying “advertisements”. The choice is 100% yours.

In fact, have  you been using interstitial ads? These ads are used at such major web properties such as Forbes.com, Cnet.com, Inc.com, TechCrunch, AdvertisingAge.com, eWeek.com and thousands others…

The fact of the matter is, interstitial ads are run at most of the top 100 websites on the internet. Why? Because they’re flat out one of the most effective forms of online advertising on the web. Period!

Next we have contextual advertising, also known as content-targeted advertising, which means your advertisement is shown on a website that is ‘in context’ to your specific product or service.

This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated websites that best match your selected targeted keywords or channels.

Apply these tips to your website and get the income you deserve. Make sure split-test different offers to find the winning offer that pays you the most. Feel free to add your comments and feedback or leave a reply!

If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!