Internet Marketing

Internet marketing is all about maximising your website from just online presence to profit. Internet marketing offers your business  business growth…growing profits Online and offline.

Internet marketing is more than simply having a presence on the web because internet marketing is specialized knowledge of online, along with high level marketing strategy and superior skill sets, right?

What is the best Internet marketing strategy for your business? 

Do you have more questions than answers when it comes to Internet marketing? Well you’re not alone…here’s your chance to put your business in a very strong position…interested?

Click play to watch this short video to find out more…

If you’re a business owners not asking questions, you’re heading for trouble and will fall behind online. Progressive businesses are eager to establish a dynamic Internet marketing strategy…

You’ve got to ask questions about Internet marketing, which include how to use the internet and digital media to support your business goals?

Find out who has the expertise to provide direction, guidance and advice for online marketing? How to successfully take your brand forward online?

How to make money and increase sales via Internet marketing ? Who are your target market and what are the most cost effective online media channel to connect, engage and interact?

Can you make sense of the new internet marketing trends and how these relate to your business? Can you compete online and win?

How important is local search optimization to your success online? How to use internet marketing and digital media to achieve maximum exposure?

Do you have Internet marketing expertise including technical and strategic planning strengths? Do you need to use email marketing?

How to capitalize on sales lead generation and digital media opportunities? Internet marketing opens new profit opportunities for growing profits and your business.

Yes, the foundations of Internet marketing are similar to traditional marketing, there are two distinct areas of new opportunity:

1. Digital media tools
2. Customer behaviour

Key point is understanding each of the strategies, identifying the benefits and focusing on what works. Fail to understand and keep up with either of these areas and your business will fail to make an impact online.

Internet Marketing - define business goals and target markets

1 Business Coaching stays on the cutting-edge of online trends in every area from search engine optimization to pay per click advertising and marketing online.

We are business coaches as well as an innovative digital agency, which can help you in the area of website design all the way through to proven marketing campaigns…

If you need to launch online products or quality content for driving traffic to lead generation systems, you business needs a specific website.

There are three crucial areas you need to understand in detail, which cover online optimization, search engine optimization and internet marketing optimization.

If you want to dominate search results for the keywords, which are crucial to your business success, you need strategic Internet marketing to position your business and brand equity…

You need to reach and get exposure across the internet by aligning activity and internet marketing to support your business objectives and brand.

Bottom line you need to interact via meaningful connections with your customers and prospects by build Internet marketing and sales funnels.

There are tested and proven strategies for increasing conversion rates to move from online presence to online profits and that’s where you can utilise digital media technology to delivers proven results.

There’s a blueprint to succeeding online and the steps come from thorough research, in depth target market and competitor analysis.

Testing and measuring are crucial to maximising sales and marketing with  a focused marketing approach.

Internet marketing success to your business includes:

• Understanding profiles of your website target audience and key customer groups
• Providing analytical data, personalizing your customer interactions

To harness the true power of Internet marketing and enjoy the rewards of an integrated approach, success is driven by organizational infrastructure, and strategy all integrated into the core advertising and marketing goals.

To ensure your business gets the best Internet marketing strategy possible you need to focus on profitable marketing campaigns not a web presence.

In regards to Internet marketing, very few businesses actually run their  business with any real sense of urgency.

The truth is, without urgency you lack focus to drive your business to improve or even get to the next level…so now is the time to take action.

Internet Marketing

CPA Networks

CPA networks is about becoming a CPA affiliate – how to move safely into almost guaranteed sign-up success…firstly,  this is not about how long you’ve been in Internet Marketing, it’s about what you want to do and how well you can actually approach it.

John Mignano

Dealing with CPA Networks, just be honest, that’s what this technique is all about because you want to get accepted into any CPA network faster than a speeding bullet, right?

Great! So far so good…even though there’s a lot of active discussions regarding CPA Network acceptance there’s some truly reasonable methods here to not bleed you dry.

* (Do you claim to be doing PPC) – This one has been used for a long time, and consequently the CPA networks have smartened up quite a bit.

You don’t have to start asking different pay per click related questions which a newbie who actually doesn’t have any idea about PPC simply can’t answer with authority and confidence.

* (Register a business) – Not feasible for those looking for a $0-investment startup.

* (Create a website with a few affiliate links) – Takes a little bit of time and is generally not suitable for people who are afraid of long phone conversations, as the networks often want to know quite a bit about your plans regarding marketing your website.

Based on this, I decided to share a quick technique that I’ve suggested to some of my mates in the past and as a result, all of them have been accepted to most networks they have applied to.

Ok, CPA networks so here goes – a simple 2-Step method on how to get accepted quickly and without much hassle.

Step 1: Apply for an account with the CPA Network of your choice, leaving the website field of the registration application empty or using google.com as your site and saying the following in the ‘description’ or ‘additional comments’ field (not word-by-word please – do yourself a favor):

Quote: I’m a progressive publisher and even though I don’t (yet) market any CPA offers myself, I am co-authoring an e-book on the topic of Affiliate Marketing. I am applying for an account in order to get a referral link that I can use in my e-book when referring my readers to your network.

Or alternatively: I’m not yet marketing any CPA offers myself, but have heard a lot of good about your network and would like to refer some of my friends who are active in the CPA field to your network. For this, however, I need a referral link which is why I am signing up.

You can top any of the above statements up by something like “I am, however, looking into starting with CPA offers myself very soon” – to avoid the network simply issuing you with a referral link and not an actual account (unlikely, but may happen.)

Step 2: After submitting your application, wait for a day and give the CPA network a phonecall asking about the status of your application. This is very important for credibility and speeding up the process. It shows you’re actually a professional eager to do business and promote offers.

Can’t highlight this enough – showing initiative and phoning  (as opposed to waiting for a week and having them phone you) is important! When talking to your future affiliate manager, use the very same script that I described in

Step 1. If the affiliate manager asks you questions about your book, you can simply say that it will be on PPC advertising (or use any other topic), which you personally don’t know a lot about but your co-author does. You’re just helping him out in terms of admin tasks, content revision etc. etc. – This will beautifully eliminate the risk of getting caught for not knowing that you’re talking about.

That’s it! I had a friend try this exact technique a few weeks back and he got accepted to all 6 networks that he applied to, proving it’s a simple formula that works incredibly well.

As with everything in life and especially business - get the facts, due your research, due diligence and use your imagination. Chances are that after this post all major CPA networks will get tons of applications, all copy-pasted from my post so unless you’re creative, you’ll be busted.

CPA Networks

What if you’re an affiliate…are you targeting your advertising?

John Mignano

Are you in the behavioral advertising or marketing advertising game?

What are the impressions, higher click through rates with relevant keyword value worth to you?

Search Funnels are a new name that give you a new set of reports available only in AdWords describing the Google search ad click and impression behavior leading up to a conversion.

What if you’re using AdWords Conversion Tracking or importing your Google Analytics goals into AdWords?

Firstly…what are search funnels?

Currently, conversions in AdWords are tracked by the last ad clicked before the conversion happened. What if that visitor or customer perform multiple searches prior to finally converting?

These reports provide data on how search funnel keywords that are behavioral on the conversion path prior to the last ad click.

These funnels are the intentions users take when seeing and clicking on your ads after doing a search on google.com, on the way to converting.

Typically the numbers look back 30 days prior to the conversion.

If you check your top conversions report, search funnels give you a total of 7 reports including:

• Assisted conversions
• First click analysis
• Last click analysis
• Time lag between clicks
• Path length

Take a look at this video giving an overview of the new reports, to learn more…

How is search funnels data which gives you more data to help you gauge the true value of your keyword and ads in AdWords?

The buzz word is intention and by showing whether an ad was shown prior to a conversion and whether it was clicked or not, they help you analyze assist relationships.

For example: Want to find out if generic keywords actually made the conversions from a branded keyword search and vice versa?

You’re no longer limited to a seeing data in the form of a last click perspective in AdWords because you get real time stats based on behavior.

Take a look at the AdWords help center for a complete description of the new reports and metrics.

These reports are currently in beta, and again, they’ll be available in your AdWords account over the next few weeks…

Stomp your Internet marketing competition by being smarter, faster and more profitable with your media campaign!

John Mignano

Can you take a product or product idea, even someone else product (affiliate) and get into media buying?

But why would you? Well, all you do is create an offer on the internet for someone to take action on that product.

Just plug-in high volume traffic pools/sources to offer.

Get ready for stream of cash flow like a money machine that deposits money into your bank account…

Now, generating traffic requires some skill.

You and I both know this game it’s all about targeted traffic.

High traffic volume and conversion rates are key to making money online.

When you understand exactly what media buying is and what you can do you’ll understand why most people fail to make money.

Before you do a media buy with any media campaign, you’re going to be testing and tracking with  pay-per-click for conversion rates.

If it doesn’t convert when you’re paying by the click (CPC) because it’s certainly not going to work when your paying by the impression (CPM).

Google, Yahoo and MSN there are all kinds of different PPC platforms out there to split test.

Once you see the results from a media campaign and conversion rates are high or making a sustainable profit with cost-per-click basis (CPC) you are then ready to move over for a “test” media buy.

During your first test you’re going to want to rotate several different landing pages, creatives, offers, etc to find the most effective combination which results in highest conversion rates.

Even a small percent difference can either make or break your campaign.

You really want to ask yourself before you buy a media buy placement based on your CPM, payout cost and expected CTR.

What is the earning per click EPC and conversion rate, and what about the demographics? You need this info for any successful media buy placement.

Who is your target audience?

Basically, you want to start testing and finding sites that work with your particular offer.

Then ask yourself how these websites match by looking at the particular demographics.

This is certainly no foolproof way but your demographic is very important in order to putting together a successful formula.

If you can match the original demographic to the second one, that’s one way you can increase your chances of being successful.

You can use Quantcast for comparing traffic and demographic information.

If you’re advertising a weight loss offer then of course you’re going to want a majority of women as your targeted audience.

After you’ve done your homework demographic wise, you now want to consider the actual rate.

If you have a pretty good connection between the audience of the site and your offer, you can obviously afford to pay more.

In your specific case, let’s calculate the CPM first: (110,000 impressions / 1000) / $300 = about $2.73 CPM.

This is fairly low but it totally depends on the quality/response rate of the traffic to your ad.

Without knowing the cost per action, it’s difficult to know the CPM and the earnings per click EPC or cost per action payout.

Can you afford to pay “X” amount of CPM (per 1,000) views?

You won’t truly know until you test and calculating the ROI and risk factor.

If it sounds like this is not the traditional kind of media buying advertising with an insertion order so the opportunity of out-clause looks out of the question.

If you’re able and you are billed by the CPM rather than a large upfront amount, then definitely exercise that ability as it’s always a good idea.

Also, test a couple of banners in this instance with different styles to ensure you get a good CTR.

Overall the answer to your question can be found by testing.

It’s impossible to take a quick look at something and determine if it will cost without using previously obtained data like demographics and experience.

Calculate your risk using demographics, set up tracking and test.

Collect the data that will help you replicate this campaign if it’s successful and if it’s not successful hopefully you can figure out what went wrong and learn from your mistake.

Once you learn media buying or display advertising it’s like riding a bike – you can  do it over and over with any product you can think of.

If you want to go big time…then media buying is it.

If your conversion rates are insanely profitable then you’re getting at least  5-10% of all site visitors buying something from you.

There’s the other 90-95% who’ve come and gone.

And that’s a missed opportunity…

Instead of only focusing on those people who join your list and / or buy from you, you want to get whatever you can out of that vast majority.

What if you could get a penny – a nickel – a dime – a dollar out of each of those people who just come and go?

Or what if you could build credits that help you gain subscribers from people leaving other peoples sites?

What if you can build your business with laser focus and finally understand what media buying really means…it might seem like BS to some and voodoo to others!

If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!