Business Growth

Business growth – do you know and understand the three steps to optimizing your customer database, maximizing return on investment (ROI) and increasing profits, including boosting sales results?

Business growth - your business depends upon your skills and ability to focus with razor sharpness.

Business growth and why you want business coach? Business coaches are business people with highly specialised skills…

Business Growth and business coaching go hand in hand. Its all about helping your business grow to get customers and sell more products or services.

Business growth, how to grow your business by 30% in less than 1 year? Let’s take a closer look at three fundamental steps to get superior results.

Business growth – you know business revolves arond spendiing money to get quality leads, right?

In fact, you’re already spending money day and night to constantly generate new business, right?

Business growth – three steps to more paying clients and driving leads into your sales pipeline for increasing cash flow:

Business growth utilises a lot of specific strategies and tactics. In fact, just for my own privacy reasons I’m not publicy sharing the ones I leverage for core business…

Business Growth - sales and marketing as your number one priority

Business growth – after playing both coins of the game and collectively gathering lots of insider information, here are a few I’d recommend based on powerful ways which you can increase profits.

A great way to start is in the area of time management, incrementally schedule first two hours of every day to sales and marketing. If none of this makes sense you may want to get a sales and marketing course.

Business growth with a few proven and reliable tactics, which work if you put them to work in your business today:

• Get on the phone and call past clients or potential leads
• Asking current happy and statified clients for referrals
• Distributing specific how to articles in local papers
• Creating Google advertising to bring new sales leads
• Retraining and refining your sales staff presentation skills
• Mailing coupons to get new leads or increase customer retention
• Linking website to other non-competing sites in your market
• Reworking website to maximise response and conversion rates
• Training staff to upsell, connect and enagage better with clients
• lncrease your prices 5%, research shows you won’t lose many clients, if any, make a colossal difference to your profits

Business growth – getting one-on-one advice form a businesss coach. Time and time again I’ve seen business owners raise prices 5 or 10% and get more clients. Why?

In one word perception. People assume if a company charges more than competitors the quality of their product or service must be higher.

Business growth – Fear based marketing. You want to find out what your target audience fears. Fear, what holds them back in their life and what keeps them up at night (how your product or service helps).

If you’re thinking about selling a product or sevice, you want find out what your target audience fears the most, making sure your product or service helps eliminate or get rid of that fear…

If you already have a customer database, start asking questions to find out exactly what are their fears. You can fine tune, tweak or find more products or services to fulfill their needs or wants (there is a difference).

Business growth - Promise of relief. So you’ve found out the fear of your customers, now what do you do with this valuable information?

Business growth – these tactics aren’t difficult to implement, in fact 5 minutes reading you’re already in a position to start implementing in your own business and increasing your profits.

You can create a product or service, which eliminates guess work in providing relief, makes your client’s life easier. You strategically position your product or service to save the day and elimiante their fear, right?

Business growth – Where’s the money. To maximize your sales you want to be able to communicate better to allow people to know why you are the business person to solve their problem or fear.

Business growth, simply revolves around providing the solution so people will give you their money. Its pretty simple, right? You want to focus 80% of your time in sales and marketing. Why?

What if you’re not making consitant sales or profits in your business? It’s probably because you’re not getting customers in the door.

Business growth – it means you want to shift your core strategy and business into marketing and sales mode.

Business growth – is simply obvious, yet what if you don’t have the time? Do you believe your product or service solves their problems?

You can provide success stories showing how you get results and why you have the credentials…so they literally throw their money at you.

Fear is a very powerful emotional feeling, so should you use fear to your advantage? Fear can often backfire if you’re not aware of the pitfalls.

Business growth with examples of these three steps in action? Let’s take a closer look at a couple of easy to implement examples.

Business growth example #1: Imagine if your customers have concerns about earning more profit from SEO on their website?

You can provide an informational product or home study video course, which helps relieve this fear of losing out on money.

Business growth example #2: The diet industry. The diet industry preys on fear of being overweight and targets the laziness in people by providing an easy relief solution through meal replacemnets, diet pills, diet programs and gadgets.

The diet weight losss industry works on the fear that people feel like they will never be able to lose weight unless they order their diet products.

Business growth – what if you take the lessons and lead from the diet industry and uncover the fears of your customers?

Imagine you can provide the magical solution, with credibility to stand behind it, then you maximize your profit in no time.

Business growth – what if you are confused, frustarted and fearful to take action? What if you don’t want to?

Well, its your choice…however, you’re in business to make money and you could be losing thousands if not millions of dollars in profits.

Business growth success story Hayden Keys – Naturopath, Menai, NSW Australia.

Hayden Keys – Naturopath

“Working with 1BusinessCoaching has been a godsend for me and my business. They’ve saved me months of stuffing around trying out the various “gurus” ideas only to find out they don’t work as well as they promised.

John cuts right to the chase and get things happening, no BS, only systems that work!… for me that’s priceless.

I originally went to them to help me launch an online arm of my business, but they have opened my eyes to offline possibilities within my business that I never knew I had; referrals, continuity programs, loyalty programs and joint ventures.

They really know their stuff. The systems they have helped me implement have synchronized both arms of my business so that now I have an ever increasing sales funnel bringing new clients in and recycling existing ones. But most importantly they have shown me how to grow my business without having to work more hours.

They are teaching me systems to automate my business so that it becomes a 24/7 money making machine! Thanks John for the energy and excitement you bring with you is infectious and the value it’s added to my business is incalculable.

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Business growth success story Sean K Kelly, Internet Marketer – QLD Mackay Australia

Sean Kelly - Internet Marketer

“I first met John Mignano quite by accident some time ago while searching for a solution to a problem I had been having with one of my affiliate marketing sites.

At the time John was kind enough to give me some great free advice which offered me several very quick and simple solutions to what I had considered a huge stumbling block and which I would never have thought of without him.

Since joining him at http://1businesscoaching.com he has been a constant source of encouragement and incentive. His depth of knowledge and experience is amazing and his super friendly approach in dealing with people creates a personal “one on one” comfort zone which makes me feel as though he has been a close friend for years.

As an affiliate marketer I am constantly facing the stiffest competition in promoting products online and John’s advice in marketing techniques have offered me a huge advantage over my competition which has taken me from a floundering newbie to a figure which has enabled me to become a full time internet marketer.

With the internet and marketing techniques constantly changing, it is imperative for me to have a mentor who keeps me up to date with those changes and John provides me with very regular updates.

I have no hesitation in giving John at http://1businesscoaching.com my highest recommendation to anyone involved in business on or off the internet.” Sean K Kelly, Internet Marketer , QLD Mackay Australia

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Business growth success story Philip Bourrillon From Enviroprint

“John when I spoke to you about this business idea I had, you made every detail clear and well-established! Now I’ve seen all that is possible I am glad to be part of this exclusive Membership.

Your best chance for long term success is when you believe you have or can development the skills you need to perform. You’ve created a system so people will be really focused on success with quality products and service.

And the level of resources, special reports, newsletter updates, audio content, instructional videos, it’s all there and much more. Then you go the extra mile with a top notch cash-spitting performance based coaching.

Amazing. Anyone serious about success and making money needs to team up with you guys…the whole package is awesome” Philip Bourrillon, St.Kilda, Australia. (Enviroprint- uses environmentally sustainable printing)

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Business growth sucess story Ryan Jackson – Design Guru Ryan

Ryan Jackson - Design Guru Ryan

“John continues to be an exceptional help to me in the area of marketing and business growth.

His constant reliable support and responsiveness has made it easy to understand somewhat difficult marketing steps which has enabled me to quickly apply effective strategies to my business that result in successful outcomes.

John is an amazing guy, always willing to help and has a wealth of experience under his belt. I highly reccomend him for business coaching and implementation of all your marketing strategies.” Ryan Jackson -Design Guru Ryan.com

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Business growth - some business owners always assume business coaching is the same as business consulting. Is there a difference?

Let’s go back to understanding lifetime value of customers (LTV). Why? Because it’s expensive to get a new customer and time consuming.

In fact, a far easier method is to get your current customers to spend more with you. Think about it. Your clients already know and trust you.

Business growth – your clients have already purchased your products or services before so they’ve faith in you, right?

Business growth – imagine increasing profits and boosting sales by 20%. It’s far easier to get your current clients to spend more, rather than spending more to get new leads.

As a business owner do you feel you’re not thinking about business in this way? You can do it yourself or is it not the case all of the time?

Look, there are cases where it is true, so what if you don’t take charge of your time? As you know, your time is valuable. So why do you want to be always reacting to other people’s demands or urgent requests?

Business growth and why making money is easy? Imagine you’ve built relationships with clients and they like, trust and respect your expertise.

The fact is marketing is one of the most cost effective, fastest and lucrative mediums of all, if you do it right and it’s not difficult.

What happens if you do a lot of marketing and it feels like it’s just another game where you’re constantly beating your high score?

Business growth – it gets boring to be honest because you know you can do it so there’s no challenge anymore even if the rewards are great.

Are you seeing business growth from another perspective? That’s why I started searching for new challenges and other types of rewards.

Business growth means from zero to $4000 per day. This is a different, yet very fulfilling type of reward. That’s what a business coach can do in terms of helping you, it’s not because you don’t believe you can’t do it yourself…

Business growth makes use of problems because you’re seeing your business with fresh eyes and new skills with a different type of reward.

Business growth is not a problem if the reward is helping you grow your business faster…because knowing isn’t the same as doing.

That’s why business coaching keeps you on track and accountable. You want business growth from a strong minded business coach, which make sure you get done what you know you need to get done.

Business growth so you get better results. What if you’re serious about business growth. Did you get value out of the 3 steps we showed you?

Thanks. Your valued comments or questions are welcome and encouraged.

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Business Growth

What does a cash flow business and 7-figure super affiliates have in common?

John Mignano

Cash flow business meets one criteria…able to drive high volumes of traffic and create profits on demand!

Affiliates can master getting out of the gate quickly, that means getting tasks and projects done extremely fast.

You want to focus on getting projects (ads, ads campaigns, etc) done in days…that’s key!

Instead of waiting or procrastinating like most people that normally take weeks or months…

Firstly, watch this short movie below because you must get rid of all distractions and finish tasks…

Secondly, you must avoid sloppy ads (and  research) because neither one offers absolutely no value to your success.

Just bare in mind you need to speed the process of business success if you want to get amazing results online.

Now, can it be done?

Well, it all depends…do you have what it takes in terms of planning?

Do you believe you can create $10,000 a month business literally overnight?

Can you launch a high earner business from idea to action the very next day?

What if every action you do from now on is geared towards speeding results?

These days, people are breaking all sorts of records and barriers in no time.

We live in a society where time is measured in money.

Millions of dollars are being made in minutes, with just one push of a button…

And to think 30 years ago it took people a lifetime to do that!

Please stop…take a moment to think about it.

What makes you different from the person that makes a million dollars in a couple of minutes?

1. Belief you can do it
2. Right process with plan of action
3. Relationships (team) to make it happen
4. Speed of implementation

Simply that’s all there is to it…

How You Can Use This Information To Create a Winning Cash Flow Business and  Succeed Online?

Focus on everything you do with a sales strategy process or plug-in modular mentality in mind.

In other words always ask yourself “How can I do this better and faster?”

Ask yourself “How do I get this done in 24 hours”.

You’d be surprise how quickly steps get done in 24 hours with a bullet proof system in place.

Yes, you want to get serious and expand with outsourcers, that way they can focus on your key strengths while they do all repetitive tasks and technical heavy hauling for you.

Another powerful step you can do is to set a deadline for yourself and by all
means, set-up, communicate and connect with people to meet your deadline.

You want to get your outsource team behind you in respect to coordinating your online media buying and in reaching your deadlines.

Verbalizing steps clearly, especially deadlines is the most powerful way to speed implementation.

Why must you start focusing on speed, rather than getting everything perfect?

Because you’ll reach your media planning and buying goals 10X faster with greater accuracy almost guaranteed every time.

Warning: You may be leaving lots of money on the table (See below for the full story)

John Mignano

Yep for so many reasons, a lot of the time “sales” gets left out of the CPA marketing formula…do you know why?

Just about every CPA affiliate knows there needs to be a sales process for selling products.

Now, when it comes to CPA offers they think it happens by magic…

Well, if you want your sales to “BLOW UP”, then you’re gonna have to sell…

And in most cases, “closing the sale” starts over the phone:)

Check out this movie from one of my favorite movies “The Boiler Room”

Pretty awesome clip from the movie right?

Now, what’s shockingly obvious is how many CPA affiliates miss out on huge profits…here’s a super affiliate trick not many will ever tell you about.

Meaning, it’s a closely guarded secret.

You see, so may cap affiliates make the whole process difficult ( sometimes impossible) for prospects to call them…

I admit a lot of prospects will pay or register online without ever talking to a human.

However a lot of prospects want to talk (call) to a real person

Which means you may be leaving A LOT OF MONEY on the table.

So here’s a phone call script that’s great for getting prospects who want to call and order a product over the phone.

When a prospect calls, you say:

Thank you for calling (YOUR BUSINESS NAME) this is __________ how may I help you?

(They will probably ask, “how much does it cost”, or “Can you tell me about the program”)

I’m so glad you called, may I ask you what your goals are and what you’re looking to accomplish?

“Peel the onion” until you find their hot button by asking questions like “why is that important to you..?”

“How would that make you fee…?” “Why have you decided to do this now vs X amount (6) months form now…?”

I totally understand and I can absolutely help you achieve (INSERT THEIR GOAL).

Let’s go ahead and set up your (for example) 1 week Colon Cleanse free trial…

(If you have one offer) We are located in (City) (streets) were you planning on charging your credit now?

What’s the best email address to send a conformation to?

And what would be the best number to reach you at?

Do you have any medical conditions that we should be aware of?

Excellent, I have your purchase order ready for delivery for Date at Time at location…

I’m going to send you a confirmation email providing you with our address and specific payment overview.

Oh, by the way, you’re welcome to tell a friend, in fact, for every friend you refer you get one month of (product name) at 50% off.

Do you have any other questions?

Great name thank you for calling and I look forward to helping you to achieve (INSERT THEIR GOAL)

If client asks again how much it costs say this:

Our most popular program is about $97 a month, if after your free week if you feel this is exactly what you were looking for will it fit into your budget.

If they say they cant afford it…

We have a few introductory promos that I’ll go over with you, I’m sure one of them will fit into your budget.

The reason this script works so well is because you uncover prospects emotional “HOT BUTTON”

If you don’t first find their “hot button”, you’re just guessing and hoping that you’ll say something that connects with them on a deep level.

Here’s a perfect example…

I had a lady call this morning and she said…”I want to lose 40 pounds”.

I asked why that was important to her?

She said…I want to be healthier.

So, I dug deeper and asked what does it mean for her to be healthier?

She said that she wanted to be healthy for her kids.

I dug deeper and asked, “Why now as opposed to next year or the year after?”

She finally said that she’s turning 47 and her mother and grandmother both died of heart failure at 50 years of age.

And if she didn’t lose weight and get healthy, her little girls would grow up orphans (Her husband had passed away recently)

WOW… This woman just went from wanting to lose 40 pounds to…

“NOT WANTING HER KIDS TO BECOME ORPHANS!”

What would be an easier close:

Order my (product) to lose 40 pounds…

Or

Sign up for my colon cleanse or else your little girls may become orphans.

And that my friend, is the power of the emotional “Hot Button”

Enjoy the phone “calls script” and keep dominating CPA marketing.

The biggest benefit of CPV is the marketing punch you get for your advertising dollars…

John Mignano

Typically you can get outrageous amounts of high impressions at a cheaper rate, usually a cent per view.

There are ad networks that charge under a cent per view!

Although the better quality specialized networks  typically charge one cent on up.

Most networks allow marketers and affiliate marketers to increase their bids in increments of a 10th of a penny.

As the name suggests, (CPV) cost per view ads are charged on a per view basis. So, as an advertiser you’re only charged your bid price when your ad pops-up on someone’s computer.

This is a breath of fresh air for marketers who use PPC such as Adwords, you just need to be careful about networks’ rules and terms of service.

Most networks don’t allow self-starting videos where someone walks across screen and starts talking or pre-recorded video that automatically launch.

Exit popups are not allowed in most networks, like when a person is about to close their browser a virtual agent offers a last chance or one time offer…

Additionally, most networks don’t allow ads/landing pages to contain any adult-oriented materials and/or drug-related offers.

Basically you can pretty much do anything with your landing page.

You don’t  have to worry about quality score issues and/or your account getting banned or suspended.

They’re not going to look at your ad copy for relevancy.

You can serve any offer you want…

Another great thing about CPV is you can direct link to an offer. There is no need for you to use a landing page.

But, you have to pay close attention to the page you’re linking to, particularly the page’s dimensions/size.

Most networks impose a size constraint to pop-up windows, so make sure your offer page’s dimensions are within the network’s allowed figures.

If the offer page size is larger than what is allowed, you can create a bridge or connecting landing page that resizes browser before redirecting to the link.

This works with Traffic Vance, though other networks don’t allow you to do this, so make sure you understand your network’s rules and terms of service.

If you’re doing PPC or SEO, you need to seriously consider incorporating CPV in your marketing arsenal to diversity and protect your profits (bottom line).

CPV networks are friendly and are very much willing to work with you.

Most networks have live support so you can personally ring and talk to in case of any problems.

Most importantly, CPV networks can give you the amount of traffic you need and allows for a quick (and possibly multiple) ROI.

This makes CPV a very good marketing strategy for success.

Money for Nothing and Your Clicks For FREE!

John Mignano

Yes, you want the make money keywords…right?

So far, so Good! Now, there are online money keywords that make you more money…sometimes relatively easy.

Allow me to explain…

Well, firstly we are talking about money making with certain types of money keywords. No B.S or mystery…right?

So you want to understand the basics. Why? Because there are different groups of people that use different keywords.

People search with different intentions and so your approach needs to be treated differently.

Certain keywords will only cost you money, while others will allow you to make money…and in some cases a lot of money.

Whenever you start a new campaign, I’d recommend you go only after Buyers at the beginning to test your product or offer.

If you can’t convert it with buyer keywords, you probably have a difficult time to be profitable with this type of product or offer.

It might be a better idea to try something else.

Basically, people searching the internet can be divided into three different groups:

1. * Information Seekers
2. * Shoppers
3. * Buyers

Each of these people (target audience) has different wants, needs and intentions and in order to make your advertising to work…

Whether it be your PPC campaigns or PPV as profitable as possible, you have to address each of these groups differently with your ads and landing pages.

So, what group does a searcher belongs to?

You know by the type of keywords they are searching for.

Certain keywords (those that are used by Buyers) will convert like crazy and potentially allow you to make a lot of money relatively easy.

Other keywords (those that are used by Information Seekers) will not convert as high and you might loose a lot of money if you don’t watch them carefully.

Ok, let’s have a closer look at the groups listed above.

* Information Seekers:

Those are the people who usually don’t have any intention to buy.

They might just be surfing around because they are bored.

Maybe they want to educate themselves or find out a bit more about a certain topic that was discussed during lunch.

Most people (and keywords) are part of the Information Seeker crowd.

They usually search for very generic terms like: acne, play piano, marketing…

What they want is very basic information.

Keywords that are used by Information seekers often convert badly (usually less than 1%). If you launch a new campaign, don’t include any of those keywords at the beginning.

If later on you want to add any of those keywords, don’t try to sell anything on your landing pages.

Instead, offer free, downloadable information in exchange for an email address and try to convert them into buyers using a set of compelling autoresponder messages.

Don’t bid too high on those type of keywords.

I’d say, go for the spots 3-10, not higher.

Also, don’t spend too much time and effort on this group of people, most of them will be very hard to convert into buyers.

* Shoppers:

Shoppers already have a better idea of what they want and they are using more specific search terms.

They already did some research and no longer look for basic information.

Shoppers are considering different options and what they want at this stage is more detailed and specific information.

Shoppers aren’t quite in buying mode yet, they are comparing various offers, they are checking out the advantages and disadvantages of similar products.

This group (and the amount of corresponding keywords) is smaller than the Information Seeker group, however, they are easier to convert into buyers – expect a conversion rate somewhere around 1-3%.

As I already mentioned, Shoppers are in comparison mode, so a good idea would be to direct them to a review style landing page, where you list 3-5 similar products.

* Buyers:

They already did their research and they know exactly what they want.

They might just be undecided about where to buy or they might be looking for the best offer.

This is the group that makes you the most money and they are also relatively easy to convert.

The conversion rate for this group is somewhere around 3-5% and can even be as high as 10%…

Remember buyers use very specific keywords.

That means traffic and traffic volume is typically much lower.

Usual buyer keywords include brand name, product names, trademark terms, product specification terms and domain names.

Buyer keywords usually are more profitable when you go for the top 1 or –2 position.

On your landing page, go directly for the sale.

Clearly state the biggest benefits of the product, maybe throw in your own bonuses to sweeten the deal and present a strong call to action.

What keywords make money? What’s your experience been? Feel free to post your comments below…