Money for Nothing and Your Clicks For FREE!

John Mignano

Yes, you want the make money keywords…right?

So far, so Good! Now, there are online money keywords that make you more money…sometimes relatively easy.

Allow me to explain…

Well, firstly we are talking about money making with certain types of money keywords. No B.S or mystery…right?

So you want to understand the basics. Why? Because there are different groups of people that use different keywords.

People search with different intentions and so your approach needs to be treated differently.

Certain keywords will only cost you money, while others will allow you to make money…and in some cases a lot of money.

Whenever you start a new campaign, I’d recommend you go only after Buyers at the beginning to test your product or offer.

If you can’t convert it with buyer keywords, you probably have a difficult time to be profitable with this type of product or offer.

It might be a better idea to try something else.

Basically, people searching the internet can be divided into three different groups:

1. * Information Seekers
2. * Shoppers
3. * Buyers

Each of these people (target audience) has different wants, needs and intentions and in order to make your advertising to work…

Whether it be your PPC campaigns or PPV as profitable as possible, you have to address each of these groups differently with your ads and landing pages.

So, what group does a searcher belongs to?

You know by the type of keywords they are searching for.

Certain keywords (those that are used by Buyers) will convert like crazy and potentially allow you to make a lot of money relatively easy.

Other keywords (those that are used by Information Seekers) will not convert as high and you might loose a lot of money if you don’t watch them carefully.

Ok, let’s have a closer look at the groups listed above.

* Information Seekers:

Those are the people who usually don’t have any intention to buy.

They might just be surfing around because they are bored.

Maybe they want to educate themselves or find out a bit more about a certain topic that was discussed during lunch.

Most people (and keywords) are part of the Information Seeker crowd.

They usually search for very generic terms like: acne, play piano, marketing…

What they want is very basic information.

Keywords that are used by Information seekers often convert badly (usually less than 1%). If you launch a new campaign, don’t include any of those keywords at the beginning.

If later on you want to add any of those keywords, don’t try to sell anything on your landing pages.

Instead, offer free, downloadable information in exchange for an email address and try to convert them into buyers using a set of compelling autoresponder messages.

Don’t bid too high on those type of keywords.

I’d say, go for the spots 3-10, not higher.

Also, don’t spend too much time and effort on this group of people, most of them will be very hard to convert into buyers.

* Shoppers:

Shoppers already have a better idea of what they want and they are using more specific search terms.

They already did some research and no longer look for basic information.

Shoppers are considering different options and what they want at this stage is more detailed and specific information.

Shoppers aren’t quite in buying mode yet, they are comparing various offers, they are checking out the advantages and disadvantages of similar products.

This group (and the amount of corresponding keywords) is smaller than the Information Seeker group, however, they are easier to convert into buyers – expect a conversion rate somewhere around 1-3%.

As I already mentioned, Shoppers are in comparison mode, so a good idea would be to direct them to a review style landing page, where you list 3-5 similar products.

* Buyers:

They already did their research and they know exactly what they want.

They might just be undecided about where to buy or they might be looking for the best offer.

This is the group that makes you the most money and they are also relatively easy to convert.

The conversion rate for this group is somewhere around 3-5% and can even be as high as 10%…

Remember buyers use very specific keywords.

That means traffic and traffic volume is typically much lower.

Usual buyer keywords include brand name, product names, trademark terms, product specification terms and domain names.

Buyer keywords usually are more profitable when you go for the top 1 or –2 position.

On your landing page, go directly for the sale.

Clearly state the biggest benefits of the product, maybe throw in your own bonuses to sweeten the deal and present a strong call to action.

What keywords make money? What’s your experience been? Feel free to post your comments below…

If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!