Email Marketing Secrets

Email marketing helps you increase the conversion rates of leads to customers and also the revenue you receive per customer…

John Mignano

Here’s the deal…

Yes! It’s simplicity is extremely powerful, yet many don’t use this profit strategy for email marketing. Why?

Well, this is your only chance to explore a series of experiments to help you discover what really works in everyday online marketing…

This time, you’re going to go a step farther.

You’ll get a “behind-the-scenes” look at split-tests to help you understand not just why they worked, but how you can win with your own email marketing campaigns.

The best part is you learn from the insights gained across three email marketing software platforms so you instantly reap the rewards with profits over and over again…

The reason why email marketing is so powerful is that you not only have the opportunity to sell a product more than once to the same customer so you’re increasing your chances of them buying…

And you also get the opportunity to sell more products over time to this same person.

The really powerful effect about email marketing is you can automate your follow up with a hands free system through using a service like  Aweber.com.

Timing is critical for reach and response…

That means every person that subscribes start on email #1 in your sequence and receive the remaining emails from you in the order that you place them and when you place them.

e.g. Enticing email header, header or headline influence and persuade so you’ll dramatically increase open rates:

• day 1 you may wish to email out a free report
• day 2 you might email them a content email teaching them something cool
• day 3 you might send them another content email
• day 5 you might send another content email
• day 7 you might send them a hard sell of a product
• day 11 you might send anther content email
• day 18, you might send another email message teaching them some cool stuff, and so forth…

The email campaign keys to email marketing are:

1. Use a free report, 6 part mini course or something else that is compelling to get them to want to subscribe to your list.

People don’t like signing up to your newsletter.

Use just one field like email address to make it easy…they’re often compelled to sign up to your ‘Free report + newsletter series’ or your ‘6 part mini course’

2. Have a really good autoresponder sequence in place, and by good I mean provide good quality content that makes the person want to stay subscribed.

You need to train your list to think emails from you are a good thing.

3. Have a call to action of some kind in every email that you send out. I personally like to put a call to action at the start and at the end of each email.

You can still write high quality content and give away a lot of value.

There is nothing wrong with putting in a subtle plug for a product at the start and end of every email.

4. Have some automated hard sells, this is where you are simply writing an email packed with benefits, scarcity, and encourages the person to buy a particular product that you are promoting through your affiliate link.

I like to have hard sells automated once every 7 or so emails, the rest are usually content emails.

I spread it out like this because too many hard sells make people stop opening your emails.

5. Make sure that your autoresponder series lasts for at least 2 months and preferably longer. I usually like to send daily emails for the first 6 days, followed by a couple of hard sell emails, then one every 4 days.

You need to be emailing people while they still remember who you are, which is why emailing them regularly after they sign up is important.

Also, people are more likely to buy from you within the first 2 months as often people’s interest in a particular niche may tail off overtime.

Note: You don’t have to create a newsletter series for your website to crush it, but it certainly can be very helpful.

Email marketing is huge.

Usually it will add at least an extra 50% to your affiliate income; and some people claim to make much more than that.

As I’ve mentioned, good quality content is extremely important, especially in the first 10 emails when people are still developing the all-important first impression of you.

Some of our best customers have been on our newsletter list for over 6
months, sometimes a couple of years!

Building long-term value is critical if you want to use this profit strategy for email marketing just go ahead and download the special report now!

Stomp your Internet marketing competition by being smarter, faster and more profitable with your media campaign!

John Mignano

Can you take a product or product idea, even someone else product (affiliate) and get into media buying?

But why would you? Well, all you do is create an offer on the internet for someone to take action on that product.

Just plug-in high volume traffic pools/sources to offer.

Get ready for stream of cash flow like a money machine that deposits money into your bank account…

Now, generating traffic requires some skill.

You and I both know this game it’s all about targeted traffic.

High traffic volume and conversion rates are key to making money online.

When you understand exactly what media buying is and what you can do you’ll understand why most people fail to make money.

Before you do a media buy with any media campaign, you’re going to be testing and tracking with  pay-per-click for conversion rates.

If it doesn’t convert when you’re paying by the click (CPC) because it’s certainly not going to work when your paying by the impression (CPM).

Google, Yahoo and MSN there are all kinds of different PPC platforms out there to split test.

Once you see the results from a media campaign and conversion rates are high or making a sustainable profit with cost-per-click basis (CPC) you are then ready to move over for a “test” media buy.

During your first test you’re going to want to rotate several different landing pages, creatives, offers, etc to find the most effective combination which results in highest conversion rates.

Even a small percent difference can either make or break your campaign.

You really want to ask yourself before you buy a media buy placement based on your CPM, payout cost and expected CTR.

What is the earning per click EPC and conversion rate, and what about the demographics? You need this info for any successful media buy placement.

Who is your target audience?

Basically, you want to start testing and finding sites that work with your particular offer.

Then ask yourself how these websites match by looking at the particular demographics.

This is certainly no foolproof way but your demographic is very important in order to putting together a successful formula.

If you can match the original demographic to the second one, that’s one way you can increase your chances of being successful.

You can use Quantcast for comparing traffic and demographic information.

If you’re advertising a weight loss offer then of course you’re going to want a majority of women as your targeted audience.

After you’ve done your homework demographic wise, you now want to consider the actual rate.

If you have a pretty good connection between the audience of the site and your offer, you can obviously afford to pay more.

In your specific case, let’s calculate the CPM first: (110,000 impressions / 1000) / $300 = about $2.73 CPM.

This is fairly low but it totally depends on the quality/response rate of the traffic to your ad.

Without knowing the cost per action, it’s difficult to know the CPM and the earnings per click EPC or cost per action payout.

Can you afford to pay “X” amount of CPM (per 1,000) views?

You won’t truly know until you test and calculating the ROI and risk factor.

If it sounds like this is not the traditional kind of media buying advertising with an insertion order so the opportunity of out-clause looks out of the question.

If you’re able and you are billed by the CPM rather than a large upfront amount, then definitely exercise that ability as it’s always a good idea.

Also, test a couple of banners in this instance with different styles to ensure you get a good CTR.

Overall the answer to your question can be found by testing.

It’s impossible to take a quick look at something and determine if it will cost without using previously obtained data like demographics and experience.

Calculate your risk using demographics, set up tracking and test.

Collect the data that will help you replicate this campaign if it’s successful and if it’s not successful hopefully you can figure out what went wrong and learn from your mistake.

Once you learn media buying or display advertising it’s like riding a bike – you can  do it over and over with any product you can think of.

If you want to go big time…then media buying is it.

If your conversion rates are insanely profitable then you’re getting at least  5-10% of all site visitors buying something from you.

There’s the other 90-95% who’ve come and gone.

And that’s a missed opportunity…

Instead of only focusing on those people who join your list and / or buy from you, you want to get whatever you can out of that vast majority.

What if you could get a penny – a nickel – a dime – a dollar out of each of those people who just come and go?

Or what if you could build credits that help you gain subscribers from people leaving other peoples sites?

What if you can build your business with laser focus and finally understand what media buying really means…it might seem like BS to some and voodoo to others!

If You Know What You’re Doing For Facebook Advertising You Can Effectively Use Demographics For Higher Conversion Rates!

John Mignano

Firstly, you want to do your research on Facebook…

This helps you to determine what’s the age, gender and geographical location of your target audience?

Basically, there are different types of targeting you can do so the name of the game here is…demographics advertising.

How do you make money by using Facebook advertising into your affiliate marketing?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site.

Your earnings will not always be the same as they will be dependent on the website content and the traffic market.

The reason why you should incorporate Facebook ads into your affiliate marketing program is that earnings are easier to make.

This way, you’re making profit based from the clickthroughs your visitor will make on the advertiser’s site.

Unlike some programs, you are not paid per sale or cost per action.

Now’s the time to start deploying your Facebook Ads while utilizing an easier approval process.

How to boost your conversion rates?

Your aim is to not only get commissions from those who are just searching the web buying products and services that they want…

You also want to be able to build your demographic as a valuable resource.

You’d be surprised how many affiliates on Facebook run an ad campaign that only targets males and females 18 years of age and older in the United States.

Affiliates do this because they’re not aware or they find the massive amount of people their advertising can reach will generate enough traffic.

Why you need to set-up ad campaigns with specific demographics in mind?

What is the hit per sale ratio?

This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics.

This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

In reality, you can easily narrow down a demographic so you’re only targeting the market who would most likely:

a) Click your advertisement

b) Actually convert whatever requirements are given for the sale or lead.

That’s why ad tracking gives you what you need to be confident on the program enough to track those people you refer from your site.

This is the only way that you can credit for a sale…

And it doesn’t matter what ad campaign you’re running.

Take a diet pill or colon cleanse weight loss product for example.

You probably wouldn’t want to target males for that product.

You’d really only want to target women specific to the offer.

Are 30 to 54 year old women worrying about the shape of their body?

Ask yourself do women in which cities really experience such problems?

So it might sound really simple and common sense but you can really get into whatever product or ad campaign you’re running to narrow it down.

You want a very specific demographic to increase your conversion rates.

You could do some ab split testing of a bunch of different demographics to see which gets you a better click through ratio (CTR) and conversion rate.

Next you’d be combining two of the most important aspects of Internet Marketing into your Facebook Ads campaign.

Okay, just because the approval process is easier and less restrictive it doesn’t mean you can’t customize every possible variable about your ads.

Split testing is crucial…

This is because some visitors do not buy initially but may want to return later to make the purchase.

What are the kinds of affiliate stats available?

The stats are available online anytime you decide to check them out.

Constantly split testing individual offers can increases profits dramatically.

Stats are important to know how many impressions, hits and sales are already generated from your advertising.

Impressions are the number of times the banner or text link was viewed by a visitor of your site or offer.

A hit is the one clicking on the banner or text links.

Split test everything in order to monetize your landing pages and narrow down your demographics as specifically as you can.

Your wallet and bank account will be fatter in the long run.

You can bank on it by targeting facebook advertising campaign for profits!

Cash flow business is the name of the game and you want to successfully keep promoting CPA offers (money machine)!

John Mignano

For a limited time, you can get the CPA network secret resource for cheap, high converting traffic.

Your own cost per action “Money Machine“…good news for you if you want to use this totally free email strategy.

Allow me to explain…

You want cost per action to be profitable, right?

This is about how to email for free and follow up for the CPA affiliate and successful affiliate marketing…

And why building an email list of contacts and/or customers with follow up is the real backbone of a winning cash flow business model.

The follow up email is the most important part of any cash flow business, (especially your own CPA business)…

Now, the most crucial part of any contact email list is security in knowing you can send this existing list to any CPA offer (same or new CPA offers).

In other words, what are you going to do with a list of email addresses?

The key is to monetize (or monetizing) your email list over and over again.

This winning cash flow business strategy is logical and simple.

The powerful is you own and control this source of ready made traffic…

It’s your lead generation system for affiliate marketing you can effectively use to create a big list.

Cash on demand techniques using mini e-course squeeze pages.

And really, it is so simple anyone can do it.

Firstly, there are merchants who post their articles on ezinearticles.com or they have articles available for your own promotion on their site.

Ask them if it is o.k. to use those articles to create an e-course.

You can do this with 2-3 merchants linking to each merchant separately.

Of course, make sure to use your affiliate SUB-ID or tracking code in there.

And the approval from any merchant will go a long way in keeping it legit.

Creating and e-course example for weight loss market:

1. 10 Simple diet changes to drop pounds in your spare time.
2. Drop 40 pounds with 7 secret exercises to shape your abs, butt and thighs
3. Amazing New and easy ways keeping the weight off…

Here is proven method you can use to create a mini e-course or tutorial.

1. Very simple…just find an expert in the field and interview them.
2. Learn exactly what needs to be done to get the desired results.
3. Look, even if you do know something about the “problem”
4. You want to create a really powerful tutorial
5. Simply go to a specific niche forum and post a question in there asking what and how to do…
6. Craft a compelling title to get the experts to respond (answer questions).
7. Don’t stop there, go and look at past threads and see what was covered…

Yes, the main take away from this guide is make the squeeze page, simple, short and sweet.

Do different steps (use undercover strategies and techniques) and the extra profits will be helpful to you

The reason you want to use undercover strategies for your CPA offers is to build the list fast and big.

Well, I could not believe how fast this strategy works.

If you don’t have the skill, find someone who does

You should be working on getting traffic. Period!

No matter what techniques you use:

• PPC
• SEO
• Email
• Articles
• Ads
• Banners

Just pick one, work on it, get the traffic and move on the next CPA offer.

After most of the initial work is set and done, all you do is drive traffic and send e-mail messages from time to time.

Now, this part is really important…even more than building your email list.

You need to split test CPA offers and track your links.

How to know what brings in the cash flow, if you don’t track it?

Grab your own spreadsheet showing how to split test and track.

Download your FREE copy of “Money Machine” and use a separate spreadsheet for each project.

Still wondering why email “The List” for CPA offers?

See the ” Money Machine” image on your right…click to download now!

Does Your Landing Page Get Results?

John Mignano

Why split test?

Split testing is about identifying what works and leveraging what has already been proven to work.

Want more sales with a better sales process?

Every field a user has to fill out and each page a user needs to complete can decrease overall success of the campaign, making it more difficult to generate a high volume of leads…

Want to make your advertising dollars do more for you?

Want to make faster, more informed marketing decisions based on timely, accurate campaign results?

How much more profitable will your landing pages be by split testing?

As you know CPA marketing is a numbers game and it’s all about finding and scaling up the winners and getting rid of the losers as fast as possible.

Probably nobody else knows better than you how frustrating it feels like to have a great CPA offer but get stuck when split testing your landing page.

If you haven’t tested your sales messages in the past, it’s probably because method testing takes so long.

Now I’m going to show you how I have done split tests and how you can do the same that will motivate your users to complete offers.

Let’s talk about the importance of split testing for any kind of CPA offer or CPA affiliate business and give you some tips on how to get started with it.

For example:

You might take a landing page making $1,000 per week profit and turn it into a page making $5,000 per week profit…

Split testing, also called A/B testing is a testing method where you compare a base sample with another test sample and changing one specific variable.

For example:

You could have a CPA affiliate  landing page and compare the control page against a new landing page where you changed the main headline.

If you’re driving traffic to that landing page, you’d compare the conversion rates of page A against page B.

Conversion rate is percentage of total visitors that take action or opt-in or purchased, etc…

There are other testing methods and multivariate data.

Split tests are easy to implement, easy to interpret and can be applied on a wide range of situations and that’s why you should always use a split test.

Are You Settling For A Low Conversion Rate (like 6%)?

Or…

Are You Testing Your Way To More Sales And Leads (like 25%)?

By consistently testing new ideas you can take your landing page page from 6% to 25% too.

That’s 4x the revenue, right?

Definitely more profitable because in my own tests I’ve found the landing page wasn’t profitable converting at 6% and is profitable converting at 25%.

In the case study, I briefly showed you one split testing example where I took the landing page from about 12.5% to about 16.7%.

8 factors were tested…

3 with improvements and 5 did not.

But here’s the kicker…

All 8 factors were tested simultaneously with the same amount of traffic.

The same testing it would take to split test a single factor.

Had I done simple A/B split tests it would have taken 8 times as long.

And 5 of the split tests would have felt like a big waste of time.

Instead, I ran a single split test and got a 33% improvement.

Basically these are some of the biggest benefits to testing multiple variables at a time:

1.  It’s much faster

2.  It leads to much less disappointment during the testing process

Now I want you to start testing today, so you can make more money.

If you use a blog what’s your goal?

Perhaps you want to gain as many RSS subscribers as possible?

Okay, you simply create split tests.

Split-test location of RSS icon compared to message you’re using as the “call the action” with incentives you may offer in return.

If you want to use a CPA affiliate landing page where you promote a CPA offer…split test sales copy, headline, testimonials and so on.

If you use PPC advertising to drive traffic to your CPA offer, split test the different keywords and bids.

Always aim to beat the top performing ad groups.

For example:

Split test top of blog sidebar where visitors see the “Subscribe to my newsletter” section, (visitor adds email addresses to opt-in or subscribe).

Firstly you want to track what is the conversion rate.

You’d want to find out what’s your weekly traffic and how many new subscribers you get per week.

If your weekly traffic is 30,000 visitors and you gain, on average, 50 new subscribers, your current conversion rate is 1,66% (50 divided by 30,000).

Now you change one specific element for the subscription section and track the result for another week or two.

For example:

You changed background color of subscription section making it yellow to call the attention of visitors.

During the next weeks your traffic was stable at 30,000 visitors, but you got 65 new subscribers per week on average.

This means your conversion rate increased to 2,16%.

You should therefore keep the changes you made as the new control.

Had the conversion rate decreased (which is of course possible), you’d need to revert the changes.

This is simple process you’d repeat over and over again, always trying to beat the top performing combination of factors…make sense?

Obviously you should not split test every single element on your site or else it would become too complicated to test and track every element or factor.

It is crucial to split test the important sections.

( i.e., landing pages or squeeze pages) for conversion rates of email subscribers and so on…to improve your CPA affiliate landing page.