The biggest benefit of CPV is the marketing punch you get for your advertising dollars…

John Mignano

Typically you can get outrageous amounts of high impressions at a cheaper rate, usually a cent per view.

There are ad networks that charge under a cent per view!

Although the better quality specialized networks  typically charge one cent on up.

Most networks allow marketers and affiliate marketers to increase their bids in increments of a 10th of a penny.

As the name suggests, (CPV) cost per view ads are charged on a per view basis. So, as an advertiser you’re only charged your bid price when your ad pops-up on someone’s computer.

This is a breath of fresh air for marketers who use PPC such as Adwords, you just need to be careful about networks’ rules and terms of service.

Most networks don’t allow self-starting videos where someone walks across screen and starts talking or pre-recorded video that automatically launch.

Exit popups are not allowed in most networks, like when a person is about to close their browser a virtual agent offers a last chance or one time offer…

Additionally, most networks don’t allow ads/landing pages to contain any adult-oriented materials and/or drug-related offers.

Basically you can pretty much do anything with your landing page.

You don’t  have to worry about quality score issues and/or your account getting banned or suspended.

They’re not going to look at your ad copy for relevancy.

You can serve any offer you want…

Another great thing about CPV is you can direct link to an offer. There is no need for you to use a landing page.

But, you have to pay close attention to the page you’re linking to, particularly the page’s dimensions/size.

Most networks impose a size constraint to pop-up windows, so make sure your offer page’s dimensions are within the network’s allowed figures.

If the offer page size is larger than what is allowed, you can create a bridge or connecting landing page that resizes browser before redirecting to the link.

This works with Traffic Vance, though other networks don’t allow you to do this, so make sure you understand your network’s rules and terms of service.

If you’re doing PPC or SEO, you need to seriously consider incorporating CPV in your marketing arsenal to diversity and protect your profits (bottom line).

CPV networks are friendly and are very much willing to work with you.

Most networks have live support so you can personally ring and talk to in case of any problems.

Most importantly, CPV networks can give you the amount of traffic you need and allows for a quick (and possibly multiple) ROI.

This makes CPV a very good marketing strategy for success.

The Money Is In Tracking…True or False?

John Mignano

Well, every advertisement, no matter whether it is run online or offline, costs you time and money.

Knowing if your advertising efforts are successful saves you from ineffective and unproductive advertising campaigns.

Ultimately it helps you improve your sales and bottom line.

The knowledge gained about which data and ad platforms produces the best result is the key to maximizing your advertising returns.

Tracking can provide you with a comprehensive, at-a-glance look at the factors that go into each campaign…

And the effect they produce on your Return on Investment (ROI).

Ad tracking is perfect for any type of advertising campaign.

For pay-per-click search engine advertising, you will be able to see how every single keyword stacks up in terms of clicks, conversions, and most importantly profit.

Online retailers can track ad performance of their listings to find out what converts best and what doesn’t make the grade.

An affiliate tracking tool allows  a/b testing of leads and conversions for affiliate marketers.

Tracking ads can even track website responses that come from your non-Internet campaigns on TV, radio, in print, and via postcards and business cards, by using the tracking URL you choose to include.

And, if you have an Internet visitor who winds up ordering via phone or in person, you can even keep your statistics accurate by manually recording the new sale into the appropriate campaign.

Your main goal is to help you track the performance of your paid advertising campaigns, right?

You also want to understand as a business owner you may have free traffic coming in from various sources such as search engines and link partners.

To help you get the complete picture of how your traffic is performing…

Ad tracking allows you to see where the natural traffic coming in from non-paid sources is tracked and detailed information on it provided.

Tracking can provide you with a complete picture for all your advertising needs!

The picture that’s crucial for any affiliate interested in maximizing their returns.

Finally, you’re leveraging results because it all comes back to tracking your advertising…

Knowing your numbers, (cost per action or cost of acquisition).

Without this data you’re blindly spending, that’s the reason why ad tracking is crucial for conversion, performance and optimizing your advertising…

Money for Nothing and Your Clicks For FREE!

John Mignano

Yes, you want the make money keywords…right?

So far, so Good! Now, there are online money keywords that make you more money…sometimes relatively easy.

Allow me to explain…

Well, firstly we are talking about money making with certain types of money keywords. No B.S or mystery…right?

So you want to understand the basics. Why? Because there are different groups of people that use different keywords.

People search with different intentions and so your approach needs to be treated differently.

Certain keywords will only cost you money, while others will allow you to make money…and in some cases a lot of money.

Whenever you start a new campaign, I’d recommend you go only after Buyers at the beginning to test your product or offer.

If you can’t convert it with buyer keywords, you probably have a difficult time to be profitable with this type of product or offer.

It might be a better idea to try something else.

Basically, people searching the internet can be divided into three different groups:

1. * Information Seekers
2. * Shoppers
3. * Buyers

Each of these people (target audience) has different wants, needs and intentions and in order to make your advertising to work…

Whether it be your PPC campaigns or PPV as profitable as possible, you have to address each of these groups differently with your ads and landing pages.

So, what group does a searcher belongs to?

You know by the type of keywords they are searching for.

Certain keywords (those that are used by Buyers) will convert like crazy and potentially allow you to make a lot of money relatively easy.

Other keywords (those that are used by Information Seekers) will not convert as high and you might loose a lot of money if you don’t watch them carefully.

Ok, let’s have a closer look at the groups listed above.

* Information Seekers:

Those are the people who usually don’t have any intention to buy.

They might just be surfing around because they are bored.

Maybe they want to educate themselves or find out a bit more about a certain topic that was discussed during lunch.

Most people (and keywords) are part of the Information Seeker crowd.

They usually search for very generic terms like: acne, play piano, marketing…

What they want is very basic information.

Keywords that are used by Information seekers often convert badly (usually less than 1%). If you launch a new campaign, don’t include any of those keywords at the beginning.

If later on you want to add any of those keywords, don’t try to sell anything on your landing pages.

Instead, offer free, downloadable information in exchange for an email address and try to convert them into buyers using a set of compelling autoresponder messages.

Don’t bid too high on those type of keywords.

I’d say, go for the spots 3-10, not higher.

Also, don’t spend too much time and effort on this group of people, most of them will be very hard to convert into buyers.

* Shoppers:

Shoppers already have a better idea of what they want and they are using more specific search terms.

They already did some research and no longer look for basic information.

Shoppers are considering different options and what they want at this stage is more detailed and specific information.

Shoppers aren’t quite in buying mode yet, they are comparing various offers, they are checking out the advantages and disadvantages of similar products.

This group (and the amount of corresponding keywords) is smaller than the Information Seeker group, however, they are easier to convert into buyers – expect a conversion rate somewhere around 1-3%.

As I already mentioned, Shoppers are in comparison mode, so a good idea would be to direct them to a review style landing page, where you list 3-5 similar products.

* Buyers:

They already did their research and they know exactly what they want.

They might just be undecided about where to buy or they might be looking for the best offer.

This is the group that makes you the most money and they are also relatively easy to convert.

The conversion rate for this group is somewhere around 3-5% and can even be as high as 10%…

Remember buyers use very specific keywords.

That means traffic and traffic volume is typically much lower.

Usual buyer keywords include brand name, product names, trademark terms, product specification terms and domain names.

Buyer keywords usually are more profitable when you go for the top 1 or –2 position.

On your landing page, go directly for the sale.

Clearly state the biggest benefits of the product, maybe throw in your own bonuses to sweeten the deal and present a strong call to action.

What keywords make money? What’s your experience been? Feel free to post your comments below…

Would you agree a banners sole job is to get a prospect to click through to what lies beneath? See you on the other side…

John Mignano

When it comes to how to make a banner, banner design or developing a banner creator for your banner advertising campaigns…

Do you ever consider using the fig leaf banner maker approach?

Let’s take a look at flash banner or animated banner to effectively increase the result of displaying your ad, and what lies beneath your landing page.

By creating the banner, the goal is to stimulate curiosity of the site’s visitors you can increase the click-through rate and/or click through ratio to your landing page significantly.

Those visitors are just itching to know what lies beneath that “fig leaf” right?

But how exactly do you do that?

1/: Leave Em’ Hanging.

Present an incomplete thought in the ad message and promise to finish it if they click through to the landing page.

Here’s an example:

The Foreclosure Disaster that Didn’t Happen…Thousands of Happy Home Owners Agree…Click Here to Save Your Home Too!

2/: The Take Away Close Technique.

A take away close is simply a statement in your copy that points out that “this may not be for you” and it usually includes a qualifier.

It can be a very powerful motivator.

For example:

This may not be for you unless you need to loose 20 or more pounds…don’t Click Here unless you want to get really skinny!

3/: Someone’s Lying To You

People love a good conspiracy and are very skeptical by nature.  Use their skepticism to motivate them to click by promising to reveal the conspiracy or expose the lie in your landing page.

Here’s an example:

Washington Conspiracy – the shameless government cover-up that’s worth billions to greedy drug companies… Click Here to learn how this sleazy shame is killing you.

4/: Curiosity Killed the Cat

Curiosity isn’t just the downfall of cats, humans also share the affliction.

Perhaps that might explain our sick fascination with Anna’s baby daddy.

So how do you use that curiosity to get more prospects to click through to your landing page?

Here’s an example:

True or False? Watching television is worse for your health than French fries? Click Here now to find out!

That’s just a few of the ways you can use curiosity, intrigue, conspiracy and the forbidden to drive massive amounts of traffic to your landing pages.

Challenge yourself to at least make a banner or make banners that are based on creatively using the fig leave web banners (or banner teasers) formula…

And as long as your banner is on a site that attracts your right demographic, and that demographic has demonstrated it will buy a product similar to yours…

And your landing page has strong copy which can convert those curious prospects into buyers, it’s safe to bet the more traffic you drive the higher your sales will be.

Conversion Rate

Do You Have The Courage To Increase Your Advertisement Pulling Power with CPV?

John Mignano

Do you advertise online?

Want higher returns on your online advertising in particular to cost per view earnings from whatever banner exchange you’re using?

Great! We all want to make money and more frequently.

Here’s a few simple tips on targeted advertising and improving your CPV earnings.

The following tips are based on my experiences with Publisher websites and the different techniques used to achieve high CPV earnings.

Before we get into it, let’s look at some of the key benefits of why you can easily run a CPV popunder while getting the most from your pop under advertising dollars.

Benefits of using a popunder:

• Earn more, as much as 8-10 times (average $0.30 per CPM for banners vs. avg $3.00 CPM for pop-under
• High earnings as pop-under are one of the highest paying Ad formats.
• Pop-under is popular among advertisers paying $2-$5 on 1,000 visitors
• Popunders in addition to banners increase revenue sources…
• Get paid on views when users view your popunder as no clicking is required…

3 Simple ways to Improve Your CPV Earnings:

1) Increase overall Website Traffic

There are many ways to drive more targeted traffic to your website or affiliate marketing websites . Some will cost you and some won’t.

Below are just a few samples of the techniques you can easily apply.

Original content is all about contents that is helpful and useful to your readers. It pays in some cases to always keep content fresh and updated.

Not only will it be relevant to your target audiences, content also pulls more relevant ads to your site if your a publisher so you’re generating more clicks for your CPC banners which means more views for your CPV popunders.

Offer Freebies, and old direct marketer’s way that still works insanely well.

The Internet is cluttered with promotions, people generally don’t care about give-aways and promotional or promotional products of that nature, right?

Okay, who let the dogs out…chances are you’re not going to give away a car either, so offer something free like promotional gifts or a simple and useful pdf report on the topic that’s of interest. This still works like gang busters.

You can writing about the topic at hand, make a video, offer tips on your blog, whatever puts the numbers on the board.

Get links from and to your website to help you get indexed on search engines. Generally the more links pointing back to your website the bigger your online presence will be.

You can simply post on forums, blogs with a links back to your site.

You can also partner up with different sites in a similar niche or category and exchange links.  As you get more content for your website you’ll attract more targeted audiences and traffic.

2) Relevant Content

Content is crucial to generating targeted traffic, but let’s go a little bit more in-depth.

If you’re using a contextual network, you already know displays ads are base on the content of the publisher’s page.

For instance, if you want more ads relating to mp3 to show up, then try to have content with texts relating to this category – “mp3”, “ipod”, “songs”, etc.

This will not only help you generate more relevant ads but it will also help you index your site better in search engines.

However, make sure your contents is readable by humans as well as the contextual network and search engines. There is a balance to finding the right one for your website.

3) Frequency Cap

Finally, remember to set your frequency cap for all your popunders. Your frequency cap determines how often your pop-unders will display.

The more often it displays the better your earnings. But be considerate of your audiences as well. Try to figure out how often and how many ads they can handle without being a distraction to your site.

To ensure you get the most income from your website, you can also utilize default Ad features to place other networks’ ad codes to monetize all your ad space and traffic…you’re not limited to displaying “advertisements”. The choice is 100% yours.

In fact, have  you been using interstitial ads? These ads are used at such major web properties such as Forbes.com, Cnet.com, Inc.com, TechCrunch, AdvertisingAge.com, eWeek.com and thousands others…

The fact of the matter is, interstitial ads are run at most of the top 100 websites on the internet. Why? Because they’re flat out one of the most effective forms of online advertising on the web. Period!

Next we have contextual advertising, also known as content-targeted advertising, which means your advertisement is shown on a website that is ‘in context’ to your specific product or service.

This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated websites that best match your selected targeted keywords or channels.

Apply these tips to your website and get the income you deserve. Make sure split-test different offers to find the winning offer that pays you the most. Feel free to add your comments and feedback or leave a reply!