What’s The Value of Testing Your CPA Offers?

How to use tracking software and why tracking number is crucial?

John Mignano

Definitely one of the most crucial aspects of CPA offers is testing…

Testing allows you to know what works for your affiliate marketing and gives you early warning signs

You are either on your way to profit or going down the wrong track.

Testing gives you the ability to build optimal affiliate and internet marketing as well as cost per action marketing campaigns.

You need to know the most profitable ad campaign, right?

Yes! It is vital you have access to real time stats if you want to be able to test out your CPA offers effectively.

A CPA affiliate network offers this feature for free and there are plenty of third party tracking software packages on the market which will track this for you.

In this way, you’ll be able to see straight away if the change you have made has made any benefit to your online business.

Sometimes the crucial make break changes do not immediately track a huge turn around of your business…

Often there will be some factor which gives you the focus to keep moving in the right direction.

What exactly is testing?

It can be as small change on your landing page like moving a banner from the top right hand corner to the top left.

It can be as huge as rethinking your whole model of how you will get traffic to your CPA offers.

It could simply mean you need to replace the campaigns you are currently running.

Whether your goal is to get visitors to your squeeze page or website, you want to make money from every visitor.

Testing will give you the tools to spot what is working and what needs to be rethought.

For  example:

You’re running CPA offers in the health vertical.

You research CPA affiliate networks and pick 3 high paying CPA offers which you’ll test and track on your website.

They include an email submit campaign, a zip code campaign and a shopping site where visitors can purchase related goods.

You’re test driving a banners to the top and left hand side of website.

The rest of the squeeze page is filled with content and pictures.

At these early stages of the testing you already need to start tracking.

The first and most important goal is to get quality targeted traffic.

Targeted traffic encourages a higher conversion rate an excitement about your CPA offer and will ultimately make you money.

There are hundreds if not thousands of different ways to get targeted traffic to your website.

Each tracking feature you add or remove could change your daily ratio from 10 to 1 visitor or just as easily from 10 to 10000 visitors.

In other words, testing…never ends.

Once you have sufficient traffic visiting and revisiting you need to track what headline encourages visitors to stay long enough to sign-up.

Through simple tracking of campaigns, you’re now able to test what works for your visitors and what does not work.

As you increase your knowledge in the power of testing, you’ll look for the hidden, less obvious changes to test.

A good example of this is the difference it can make whether the banner is displayed at the top middle, top left or top right of the page.

The importance of this decision can have a significant impact on the conversion rates you get.

One of the most important parts of affiliate marketing is testing.

This allows you (the affiliate) to know the impact of each new offer and determine whether every change made will improve your conversion rate.

Testing allows you to see exactly what works and what needs to be rethought.

If you’re a CPA affiliate interested in affiliate marketing, make it a goal to be interested in testing.

Testing is not restricted to websites.

Testing is just as effective if you want to improve your mailers or blogs as well.

Don’t hold back on testing, it is one of the most powerful tools for success, and vital if you want to succeed.

In reality, from the moment you decide to launch CPA offers…

Or start a mailing list or even a blog, testing each step can only be of benefit to you and help you succeed.

Now, you know what’s the value of testing your CPA offers!