John Mignano
What’s a Timeless Sales Strategy or Popular Sales Myth?
Are you marketing online?
In this series of strategic marketing modules, you’ll discover how to leverage on powerful online and offline sales strategies to boost your earnings!
Firstly, let’s tackle a couple of sales myths and how we should change our mindset by dispelling these false ideas from our minds.
The Best Products Don’t Sell Themselves!
Just because you have the best product in the world doesn’t guarantee that you will be rich.
Maybe you have heard of this term: build a better mousetrap, and the world will build a path to your doorstep.
We believe it rings true, because several decades ago, there really weren’t many products around.
Yes it is true that there are inventions like the light bulb or the discovery of electricity, yet there really weren’t much competition for the Nobel Prize (if you get what we mean)…
Technology hasn’t quite reached the stage where innovation and ingenuity is conceptualized at today’s speed.
When the term was coined, there weren’t many ‘better’ mousetraps around.
Today in the 21st century, better mousetraps are built on a daily basis.
Just because you have a better product, doesn’t mean that the product will automatically sell itself and make you rich!
In the past, people weren’t swamped with tons of advertising.
Anything new or better was easily noticed by the masses because there wasn’t much competition.
Today, if you have a better vacuum cleaner, insurance plan or even a car that can fly…
You’re fighting an uphill battle against the masses of advertising campaign and customer skepticism.
It takes more than a few satisfied customers to make you money.
You will need to get the word out to your target audience cost effectively.
You can’t just sit there, you need to focus on constant improvement and that means getting a strategic marketing education.
You want to convey the benefits of your new product or service in such a way that people want to buy your brand over the other 24,197 competitors out there.
The most important of all, you must stand out!
Show people that you’re different, better and extraordinary. You must have sell with a point of a uniqueness and you must target your audience.
Do whatever it takes to ‘shock’ your target market to give them something to remember.
There are many ways to make money, yet any industry that’s profitable will attract many other competitors into the market.
For example: If you’re in the retail industry, it doesn’t help if you keep on talking about how good your company is.
It doesn’t matter how great the products are or how good the company’s background, people probably already know how good your company is.
The key question is this: If we want to do business with you, why should we?
In other words, what can you offer that will set you apart from the others?
(Remember, people want to do business with you, not just the company!)
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